Job 1 — Film First
Script 2: Skeptic to Believer
Clinic desk or David Lloyd club room — your highest-converting script. Pinned video on both platforms.
~45 mins total
Clinic desk or DL Club Room
Smart-casual top
Camera Setup
A
Gemma's 16 Pro on tripod. Eye level to her seated/standing position. 1x lens. 4K 30fps. Exposure locked. Rode receiver plugged in.
Frame: face fills top 55% of frame, desk and IM8 tub visible below chin
B
Your 16 Pro on second tripod. 2x lens, tighter on her face — offset 35° to camera A's left. Runs simultaneously with A on every take.
Same height as A. Different angle = usable cut in edit
C
15 Pro on desk mini-tripod beside IM8 tub. Pointed at glass and tub. Slo-mo 240fps for pours. 4K 30fps for label shots.
Lighting
☀
Clinic: Gemma sits with the window to her LEFT. Light falls across her face from the left side. Close blind on any window behind her.
Best time: 9am–1pm. Overcast = perfect diffused light.
☀
DL Club Room: Find a window table. Gemma faces into the room with window to her left or front-left.
Gym bag on chair behind her — visible in Camera A background
WINDOW
↓
[GEMMA] ← Camera A (1x)
← Camera B (2x, offset left)
[DESK + TUB]
Camera C on desk →
Audio
TX1
Clip to Gemma's collar, inside neckline, or bra strap. Capsule facing upward toward chin.
Enable onboard recording on TX1 as backup
TX2
Place on desk ~50cm from Gemma, capsule facing her. Room mic + backup for any TX1 rustle.
RX
Receiver into Camera A via USB-C. Check level — speak at script volume, peaks just below red.
SIP
At first sip moment: TX2 (desk mic) captures the natural drink sound. TX1 will pick it up too. In edit: pull music to near zero for 2 seconds around the sip.
Props — Set Up Before Gemma Arrives
IM8 tub on desk, label facing front-left so it's readable on Camera A
Açaí Mixed Berries recommended — deep purple colour shows best on camera
Clear glass next to tub. Frother beside it.
Fill glass with cold water (not tap-warm — warm water makes the product look flat)
Gym bag visible on chair in background (DL version only)
Desk cleared of all clutter, sticky notes, personal items
All three phones in airplane mode
Smart-casual top — navy, white, dark grey. No logos or patterns.
Shoot Order
1
Hook Version A — full script through to the sip. A + B both rolling. Clap to sync.
Talking head
2
Hook Version B — opening 3 seconds only, then same body as take 1. No need to re-do the mix/sip — edit will use take 1's ending.
Hook variant
3
Hook Version C — same again. Three hooks from one body of content.
Hook variant
4
Safety take — Gemma's best-feeling hook, full script, no stops.
Safety
5
B-roll: powder pour slo-mo (Camera C). 3 takes. Fill glass slowly, camera low at counter level.
B-roll · Camera C
6
B-roll: frother mixing, side angle then above (Camera C). 2 takes each angle.
B-roll · Camera C
7
B-roll: colour reveal — hold mixed glass to window light. Camera C static, Camera B handheld from the other side. 3 seconds still.
B-roll · C + B
8
B-roll: label scroll — Camera C slowly pans across ingredient list. Close enough to read doses. 3 takes.
B-roll · Camera C
9
B-roll: NSF badge — Camera C zoomed, centred on NSF logo. Hold still 3 seconds.
B-roll · Camera C
10
First sip: Camera A straight-on, Camera B side profile, Camera C on glass detail — all three running simultaneously. 4 takes. Genuine quiet reaction. Double-take preferred.
HERO SHOT — 3 cameras
Director Notes for Gemma
- This is the pinned video — do an extra take. You want options.
- "I rolled my eyes at IM8" should sound like you're telling a friend. Not performed. Conversational.
- When you pick up the tub, don't present it like a product on a shopping channel. Just hold it while you keep talking.
- The close — "the answer to both is yes" — pause before it. Say it with quiet certainty. That line is the entire conversion moment.
- Eyes on Camera A lens the whole time — not the screen preview, not Camera B.
- If you stumble — keep going. Don't stop and restart. Edit fixes stumbles. Stopping and restarting twice in the same place is a sign the script needs adjusting, not more takes.
- First sip: slow it right down. Mix it properly. Lift the glass. Sip. Lower it. Let your face do the work quietly. No narration needed here.
Job 2
Script 1: Radical Transparency (Label Reading)
Clinic desk — your strongest unique angle. No lifestyle creator can do this credibly.
~45 mins total
DoctoriumGP clinic desk
Smart-casual — change top from Job 1
Camera Setup
A
Same position as Job 1. Gemma's 16 Pro, tripod, eye level, 1x lens. Slight Dutch angle (rotate tripod head 3°) for visual interest vs Job 1.
Small angle difference makes the two videos look distinctly different even shot same day at same desk
B
Wider frame this time — include more of the clinical background (shelving, books). 0.77x or 1x lens. Still offset 35° from A.
C
Counter beside desk. Slo-mo 240fps ready. Cinematic mode for label close-ups.
Lighting
☀
Window to Gemma's left. Same as Job 1 — don't move anything.
You've already set the room up. Just change her top and re-lock exposure on Camera A.
💡
For label close-up B-roll (Camera C): bring the tub close to the window so natural light illuminates the label text clearly. Overhead light alone is not enough for legible label shots.
WINDOW
↓
[GEMMA] ← Camera A (1x, slight angle)
↖ Camera B (wider, 35° offset)
Shelving visible behind →
Camera C near window
for label B-roll
Audio
TX1
Re-clip TX1 to new top. Check it's not rubbing against collar — listen through the Rode app.
TX2
Leave on desk in same position. Don't move it.
RX
Still connected to Camera A. Re-check level — new top may change mic positioning slightly.
Props
IM8 tub — label facing camera A. A different flavour to Job 1 if possible.
Lemon + Orange or Mango Passion Fruit for visual variety in B-roll
1–2 competitor supplement bottles on desk for visual contrast
Generic brand, not named on camera — just visual "before" context
Clear glass + frother
Clinical shelving or books visible in Camera B background — adds authority without white coat
Shoot Order
1
Hook Version A — full script. A + B rolling, clap to sync. Include the tub pick-up, label point, and full mix/sip sequence at the end.
Talking head
2
Hook Version B. Opening 3 seconds only re-filmed.
Hook variant
3
Hook Version C. Opening 3 seconds only.
Hook variant
4
B-roll: NSF badge — Camera C, zoomed tight, hold 3 seconds still. This is the most important close-up in this script.
B-roll · Camera C
5
B-roll: ingredient list scroll — Camera C, slow pan along the full ingredient panel. Close enough that individual ingredient names are legible.
B-roll · Camera C
6
B-roll: Gemma's finger pointing to a specific dose on the label — "Magnesium Bisglycinate 100mg" or "Saffron Extract 30mg." Camera C close, Camera B slightly wider for context.
B-roll · C + B
7
B-roll: pour + frother + colour reveal. Same as Job 1 — build the library.
B-roll · Camera C
8
First sip — all three cameras running. 4 takes. This is a different flavour to Job 1 — let the reaction be genuine.
HERO SHOT
Director Notes for Gemma
- Pace is measured and clinical here. This is the most authoritative script. Slower than Script 2.
- When you pick up the tub, rotate it toward the camera SLOWLY. The label reveal is a moment — don't rush past it.
- Point to the label with your finger when you name specific ingredients. Camera C will cut in on that close-up in the edit.
- "Proprietary blend" — say it like you're explaining it to a patient who's never heard the term. Don't assume they know what it means.
- The close: "I reviewed this label before I started recommending it." Pause after "recommending it." Let it sit. That's your credibility line.
Job 3
Script 3: The 16-to-1 + Script 5: GP Symptom Education
Clinic kitchen — two scripts, one session. Script 5 takes 5 minutes after Script 3 is done.
~60 mins total
Clinic kitchen
2 outfit changes
Pre-set supplement bottles day before
Camera Setup
A
Tripod at counter height — lower than usual. Gemma's face + torso + counter all in frame. Counter visible in lower third. 1x lens.
This is a wider frame than Jobs 1 and 2 — the counter and bottles need to be visible
B
Elevated position — put your phone on a kitchen shelf or cupboard top, angled down at ~20°. This is the overhead angle for the sweep shot. The hero B-roll clip of this entire script.
Set B up here FIRST before anything else. Test the framing — bottles and IM8 tub must both be visible.
C
Low on counter, eye-level with the glass. Slo-mo for pours. This location has the best product shots — make the most of it.
Lighting
💡
Overhead kitchen light ON — this is the primary light source. It gives even, bright coverage of the counter and products.
Unlike the desk scripts where window light is key, overhead kitchen light works well for product and counter shots
☀
Gemma's face: position her facing any window or open doorway. If the kitchen has no window facing her, move a desk lamp from another room and place it at counter height, front-left.
🎨
White or light-coloured counter preferred. The IM8 product colours (purple, amber, yellow) pop against a pale surface. If the counter is dark, lay a white tea towel flat as the surface.
Audio
TX1
On Gemma — clipped inside apron neckline or casual top collar.
TX2
On counter beside Gemma. Faces her. Room mic + natural sound for pour/frother moments.
SWEEP
The arm sweep moment — TX2 may pick up a slight surface sound. That's fine. It adds authenticity. Don't muffle it in the edit.
Props — Set Up Night Before
8–10 supplement bottles/packets arranged in a cluster on the counter
Variety: capsule bottles, powder packets, softgels — makes the pile look legitimately overwhelming
IM8 tub placed BEHIND the cluster — hidden from Camera A until the sweep
Camera B (overhead) will catch the reveal — check this angle before Gemma arrives
Clear glass + frother + ice
Counter completely cleared of everything except props
Casual/apron-style top for Script 3 (kitchen feel). Smart-casual for Script 5 after.
Shoot Order
1
Check Camera B overhead angle — bottles AND IM8 tub must both be fully visible from above. Adjust before filming anything.
Setup check
2
Hook Version A — full script. A + B rolling. Include the full name-the-supplements list, the sweep, and the sip.
Script 3 · talking head
3
Reset bottles to original position. Hook Version B. Hook Version C. 2 more takes.
Hook variants — reset props each time
4
B-roll: overhead wide of supplement pile — Camera B from above, static, 3 seconds. This is a hero B-roll shot.
B-roll · Camera B overhead
5
B-roll: the sweep itself as isolated B-roll — arm pushes bottles to the side, IM8 placed centre. Camera B overhead + Camera C at counter level. Film 3 takes.
B-roll · B + C · HERO SHOT
6
B-roll: IM8 tub alone on cleared counter. Nothing else. Camera C at counter level. 3 seconds still.
B-roll · Camera C
7
B-roll: pour + frother + ice drop + colour reveal. Camera C slo-mo. Best kitchen lighting = best product shots of the entire project. Film extras here.
B-roll · Camera C · slo-mo
8
First sip. All three cameras. 4 takes.
HERO SHOT
9
CHANGE TOP. Script 5 (GP Symptom Education). Camera A and B stay in same position. 1 full take + 2 hook variants. Done in under 10 minutes.
Script 5 — same location
Director Notes for Gemma — Script 3
- When listing the supplements — gesture at the pile as you name each one. Don't rush. Each one adds to the weight of "this is ridiculous."
- "This was mine too" — self-aware, slightly amused. You're not above it. That makes it relatable.
- The sweep is a physical action — do it with a single decisive arm movement. Don't be tentative. Own it.
- Script 5 after: much more relaxed, much faster. Just talk through the symptom list naturally and let Camera C do a quick sip take at the end.
Job 4 — Film the day product arrives
Script 4 Day 1: 30-Day Timeline Opening Clip
Kitchen. Morning. Single phone. Genuine first sip. This one clip is the anchor for your most powerful long-form video. Do it the moment the box arrives.
Film same day product arrives — no exceptions
~10 mins
Home or clinic kitchen
Whatever you're wearing. Morning. Real.
Camera Setup
A
Front-facing camera on Gemma's 16 Pro. Handheld or leant against the kettle. No tripod. Eye level.
This clip is intentionally less polished than the rest. It should look like Day 1 actually looks.
B/C
Not needed. Single camera only. The authenticity of one phone, one take, is exactly the point.
Lighting
☀
Morning window light. Natural. Don't set anything up. Whatever the kitchen looks like that morning is what gets filmed.
⚠
Only thing to avoid: filming with the window directly behind her (silhouette). Face the window or stand to the side of it.
Audio
TX1
Clip it on if the Rode is handy. If not — phone mic is fine for this clip. The slight rawness of phone audio on Day 1 vs cleaner audio later in the timeline actually reinforces the "real time passing" feel.
Props
The IM8 box/delivery packaging — visible on the counter shows it literally just arrived
Clear glass + frother (or just stir — doesn't matter, Day 1 is rough around the edges)
Whatever Gemma is wearing. Morning clothes. Not styled.
Shoot Order
1
Open the delivery box on camera if possible — genuine unboxing moment.
Optional but gold
2
"Day 1. [Flavour name]. The taste is—" Mix it. Drink it. React. One take. That's it.
The whole script
3
If Rode is available: grab a 30-second B-roll of the pour into the glass. Otherwise, done.
Optional B-roll
The Only Rule for This Job
Do not rehearse it. Do not re-do it for a better take. The first genuine sip of IM8 happens exactly once. Film it as it happens. A slightly nervous, genuine first taste reaction is worth more than any polished re-take. This clip becomes the emotional anchor for your highest-converting video.
Job 5 — David Lloyd Session
Script 8: Hyper-Growth Story + Script 4 Day 14 Clip + Full B-Roll Library
90 minutes at David Lloyd covers one full script, a timeline clip, and enough B-roll to cover every other script for weeks.
~90 mins total
DL Club Room · Padel Courts · Gym Floor
Smart-casual + gym kit for court B-roll
Osmo for movement shots
📷 Meta Ray-Bans — POV footage
Camera Setup
A
Club Room: tripod at window table. Eye level. 1x lens. Rode connected. Gemma faces window, gym bag on chair behind her.
B
Club Room: handheld, slightly looser framing than clinic. More movement acceptable here.
Padel/gym: handheld throughout. All movement content.
Padel/gym: handheld throughout. All movement content.
Mount on Osmo for walk-and-drink and padel approach shots
C
Club Room window table: product shots. Hold glass to window for colour reveal. Cinematic mode for tub label. Slo-mo for any pours.
Osmo
Camera B mounted on Osmo for: walk-and-drink across the club room, padel court approach, walking through gym entrance.
D
Meta Ray-Bans — Gemma wears throughout the DL session. Trigger before entering each new space. Key POV shots:
▸ Walking through DL entrance with shaker in hand
▸ Approaching padel court — court in frame as she walks on
▸ POV hands mixing IM8 at club room table
▸ Post-padel walk back through clubhouse — hot, sweaty, real
▸ Drive in — "this is what I take every morning" moment in car
▸ Approaching padel court — court in frame as she walks on
▸ POV hands mixing IM8 at club room table
▸ Post-padel walk back through clubhouse — hot, sweaty, real
▸ Drive in — "this is what I take every morning" moment in car
Transfer footage via Meta View app to phone after the session. These clips get used as standalone organic POV content and cutaway B-roll.
Lighting
☀
Club Room: window table essential. Gemma faces window. Bright, natural, aspirational. This is the "I have a nice life" visual.
🏸
Padel Courts: outdoor or glass-walled courts will be well-lit naturally. No adjustments needed. Film in the first hour at David Lloyd while the light is at its best.
🏋
Gym Floor: gym lighting is usually warm overhead LED. Fine for B-roll. Don't try to control it — the gym environment is self-explanatory.
Audio
TX1
On Gemma for Script 8 talking head in club room. Receiver into Camera A.
TX2
On club room table during talking head. Remove for all gym/padel B-roll — ambient court/gym sound is the right audio for those clips. Don't mic B-roll.
NOTE
Padel rally, walk-and-drink, and gym B-roll: phone mic only. Natural ambient sound. This is correct — do not add Rode to these clips.
Bring to David Lloyd
IM8 tub + 3–4 sachets
Sachets are better for gym bag reveal and car shots
IM8 branded shaker (if received) or clear shaker — visible in gym B-roll
Gym bag — worn, real, not pristine. Appears in Script 2 and 8 background.
Osmo (charged)
Rode TX1 + TX2 + receiver
Smart-casual top for Script 8 club room. Gym kit for padel/court B-roll.
Meta Ray-Ban glasses (fully charged)
Gemma wears from arrival. Meta View app open on phone to monitor storage and battery.
Shoot Order at David Lloyd
D
Gemma puts Ray-Bans on before leaving the car. Triggers recording as she walks through the DL entrance — shaker in hand, doesn't look at the camera. Let it roll until seated in club room.
Camera D POV — arrival · 2 mins
1
Arrive in smart-casual. Set up club room window table. Script 8 talking head — A + B, Rode connected, 3 hook variations + safety take.
Script 8 — ~20 mins
2
Club room B-roll: colour reveal at window (Camera C), walk-and-drink (Camera B on Osmo), window stare (Camera C side-lit face). ~10 mins.
Camera D: Trigger POV clip of Gemma mixing IM8 at the table — hands in frame, powder drop, stir. Completely unique angle no other creator can replicate.
Camera D: Trigger POV clip of Gemma mixing IM8 at the table — hands in frame, powder drop, stir. Completely unique angle no other creator can replicate.
B-roll · club room
3
Gym bag reveal at locker — Camera B handheld, close on zip. Gemma unzips, pulls out IM8 sachet. 3 takes.
B-roll · changing room
4
Change to gym kit. Head to padel courts. Padel rally B-roll — Osmo on Camera B, genuine play, 30–60 seconds. Let your daughter play naturally.
Camera D: Gemma wears the Ray-Bans for the walk onto court and during play. POV of a surgeon playing padel is genuinely compelling content — trigger and forget.
Camera D: Gemma wears the Ray-Bans for the walk onto court and during play. POV of a surgeon playing padel is genuinely compelling content — trigger and forget.
B-roll · padel · organic
5
Post-padel: Gemma picks up shaker from courtside. Post-workout stretch with shaker visible. Camera B handheld.
B-roll · padel courtside
6
Script 4 Day 14 clip — quick 15 seconds. "Day 14. Digestion noticeably more settled." Camera A only, handheld is fine. No Rode needed — TX1 clip-on sufficient.
Timeline clip · Day 14
7
Car park: walk to car, IM8 sachet in cupholder shot. Camera B from passenger seat. 2 mins max.
B-roll · car
Director Notes
- Script 8 is the most conversational. Let Gemma be loose here — this location earns a more relaxed delivery than the clinic scripts.
- Padel B-roll: nothing staged. Genuine play. If the rally is a bad one — keep filming. The imperfection is the authenticity.
- Meta Ray-Bans: Gemma should treat them as just glasses she's wearing. The moment she starts performing for them, the footage is useless. They work precisely because she forgets they're there.
- The B-roll from this session feeds into Scripts 2, 4, 7, and 8. It's the most leveraged filming session in the whole project.
- Don't over-direct the daughter. She should appear incidentally — a shot she's in naturally is worth ten times a staged shot.
- POV content idea: A standalone "surgeon's morning at the gym" 30-second POV video stitched entirely from Ray-Ban footage could easily outperform scripted content. Low effort, high authenticity — the kind of content no supplement brand has from a creator like Gemma.
Job 6
Script 7: Menopause Angle + Script 6: Cost Breakdown
Clinic — highest-authority content of the entire project. Two scripts, one session. Script 7 is your most differentiating video.
~50 mins total
DoctoriumGP clinic
Smart-professional for Script 7, smart-casual for Script 6
Camera Setup
A
Tripod, eye level. Slightly more clinical framing than Jobs 1 and 2 — include more of the professional background context. 1x lens.
Script 7 earns the most clinical-feeling framing of any video. Clinical shelving, professional context in background.
B
2x lens, tighter. Face close-up for the more personal moments in the script — "I see women in clinic every week who are exhausted."
C
Desk: Magnesium Bisglycinate label close-up is the key B-roll shot for this script — zoomed tight on the Magnesium dose on the IM8 label. Cinematic mode.
Lighting
☀
Window to Gemma's left. Same as Jobs 1 and 2. Best time: morning.
📋
Script 7 specific: Gemma can be slightly further from the camera than other scripts — a more formal, consulting-room framing. Clinical without white coat.
Audio
TX1
Script 7 is the most clinically deliberate script — pace is slower. TX1 gain setting: slightly lower than usual to avoid any peaking on emphatic words.
TX2
On desk. Standard setup.
Props
IM8 tub — Açaí Mixed Berries. Label facing Camera A.
You'll point to the Magnesium Bisglycinate entry — know where it is on the label before filming
Script 6 prop: handwritten list of supplements + costs on a notepad OR phone calculator showing £171 total
Smart-professional top for Script 7. Change to smart-casual for Script 6.
Shoot Order
1
Script 7 — 3 hook variations + safety take. Slower, more deliberate pace. "Bisglycinate" said clearly and confidently every take.
Script 7 · ~20 mins
2
Script 7 B-roll: Camera C zoomed tight on Magnesium Bisglycinate entry on IM8 label — slow focus pull from packaging to text. 3 takes.
Key B-roll · Camera C
3
First sip — quiet, clinical. This is the most measured sip of any script. 4 takes.
HERO SHOT · all cameras
4
Change top. Script 6 (Cost Breakdown) — notepad prop on desk, 3 hook variations. Slightly more informal delivery than Script 7.
Script 6 · ~15 mins
Director Notes for Gemma — Script 7
"Bisglycinate" — own it. Say it like you've said it a hundred times in clinic, because you have. Don't speed up over technical terms. That's exactly where your credibility lives.
"I see women in clinic every week who are exhausted and frustrated" — this is the empathy line. Slight pause before it. Let it be real. You do see these women. It should sound like you mean it because you do.
Job 7 — Ongoing across 4 weeks
Script 4 Day 7 Clip + Day 30 Clip
Quick standalone clips that complete the 30-Day Timeline. Day 7 at the clinic or wherever you are. Day 30 anywhere — seated, direct to camera, quiet close.
~10 mins each
Day 7: clinic or anywhere. Day 30: seated, any location.
Whatever you're wearing that day
Day 7 Camera
A
Tripod or leant against something. Eye level. Doesn't need to be perfect — "Day 7" text overlay in edit contextualises the slightly rougher setup.
Clinic desk is ideal but wherever you are at Day 7 is fine — the rough-and-ready feel reinforces the documentary authenticity
Day 30 Camera
A
Tripod. Slightly warmer, more settled framing. Gemma seated, relaxed. This is the conclusion. Take the time to set it up properly — it's the payoff clip.
B
Optional second angle for Day 30 — Camera B handheld slightly tighter. The "I'm not stopping" close benefits from a cut to a closer frame.
Script for Each Clip
Day 7: "Day 7. I stopped reaching for a second coffee at half two. Could be coincidence. Could be the two-hundred micrograms of methylcobalamin B12. I'm watching." — 15 seconds. Text overlay in edit.
Rode on if handy. Phone mic fine if not.
Day 30: "Day 30. Energy is more consistent. Sleeping better — I put that partly to the magnesium bisglycinate. Focus in the afternoons is sharper. I'm not stopping. That's the most honest thing I can tell you." — 25 seconds. Rode on. Take 3 takes.