Contents
The golden rule before anything else
Three iPhones and a Rode mic is a professional-grade content setup. The most-watched, best-converting videos in IM8's entire top 100 were filmed on phones. The kit is not the limiting factor. Light, framing, and audio are the only three things that separate good from bad. Get those right and everything else follows.
Your Kit — Roles & Assignments
Camera A — Primary
iPhone 16 Pro
Gemma's phone
Role
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Every talking head — all 8 scripts
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On tripod, eye level, static
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Rode receiver plugged in (or receiver on tripod leg, cable to phone)
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This is the master audio source
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Hero footage — edit built around this angle
Camera B — Second Angle
iPhone 16 Pro
Ade's phone
Role
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Runs simultaneously with Camera A on every take
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Tighter close-up OR wider environmental frame
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Gives editor two angles from every single take — no extra filming
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Handheld for walk-and-drink, gym, padel B-roll
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Switches to Osmo-mounted for smooth movement shots
Camera C — B-Roll Unit
iPhone 15 Pro
Dedicated product camera
Role
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Never films Gemma talking
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All product shots: pours, frother, label, first sip close-ups
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Set up on counter/mini-tripod before filming begins
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Runs through B-roll list while A & B cover talking heads
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Slow-mo (240fps) for pour shots and ice drops
Camera D — POV Unit
Meta Ray-Ban Smart Glasses
Gemma wears these
Role
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First-person POV footage — authentic GP-perspective content
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David Lloyd shots: walk into gym, padel warmup, post-workout scan of bag
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Clinic shots: hands mixing IM8, opening the packet, reading the label close
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Use for "a day in my life" style segments — looks like phone footage, performs like it
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No crew needed — Gemma triggers it herself before entering a space
Best shots for D
★
Walking onto padel court carrying IM8 shaker
★
POV hands mixing IM8 on clinic counter — completely unique angle
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Driving to clinic — quick morning routine hook ("this is what I take every morning")
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Post-padel walk back to club room — natural, unposed, sweaty
★
Opening clinic fridge, picking up IM8 packet — "it lives here now"
Settings note
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Record in 1080p video (tap frame on glasses). Transfer via Meta View app to phone.
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Shoot slightly longer than needed — trim to 5–10 second clips in edit
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The slight fish-eye and natural shake is an asset, not a flaw — keeps it authentic
The multiplier effect of four cameras
A (master), B (second angle), C (product B-roll), and D (Meta Ray-Ban POV) all running at David Lloyd gives you four layers of footage from one 90-minute session. The POV clips from the Ray-Bans alone are worth a separate content series — no script, no crew, just Gemma living the brand.
iPhone Settings Set these before every session
Camera A & B — Talking Heads (16 Pro)
Resolution & Frame Rate
4K · 30fps
30fps is the social-native frame rate. 60fps looks too smooth and slightly unnatural for talking-head content. Use 60fps only for active movement clips.
Lens
Main (1x) for talking heads
The 24mm main lens is most flattering at conversational distance. Avoid 0.5x ultra-wide — distorts face at close range. 2x or 3x telephoto for tighter close-ups from Camera B.
Stabilisation
ON for handheld · OFF for tripod
When on a tripod, turn off stabilisation — it can introduce a slight "breathing" wobble on a static shot. Settings → Camera → Record Video → turn off "Enhanced Stabilisation."
Cinematic Mode
Product shots only
Beautiful for slow focus-pulls on the IM8 tub or first sip close-ups. Not for talking heads — the auto rack-focus mid-sentence is distracting and can hunt in low light.
Exposure Lock
Always lock before taking
Long-press the frame to lock AE/AF. Prevents the phone auto-adjusting mid-sentence when light changes. Essential for clinic shoots near windows.
Aspect Ratio
Shoot in 4:3 · Export 9:16
Shooting slightly wider gives you room to reframe in post without losing resolution. CapCut crops to 9:16 on export. Never shoot in 16:9 landscape.
Camera C — B-Roll (15 Pro)
Pour Shots & Ice
Slow-mo · 240fps
Camera → Slo-Mo. The powder dissolving into water and ice drops in slow motion are among IM8's most visually compelling B-roll clips. Film every pour in slo-mo.
Label Close-Ups
Cinematic Mode · 1x or 2x
Slow focus pull from "NSF Certified" text to ingredient list creates a professional reveal. Film 3–4 seconds per close-up.
First Sip Detail
4K 30fps · 3x telephoto
Film the glass and lips from the side at 3x. Keeps camera far enough away to not intrude on the shot while still getting close detail.
Colour Reveal
4K · held against window
Hold the mixed glass up to window light. Let the colour catch. Film from Camera C at eye level with the glass. 3 seconds, completely still. The colours sell the product before a word is spoken.
Rode Wireless Go 2 Setup Non-negotiable
Audio matters more than picture. Every time.
Viewers will tolerate slightly soft or grainy video. They will leave in the first 5 seconds if the audio sounds hollow, echoey, or like a phone mic in a room. The Rode Wireless Go 2 is the most important piece of kit you own for this project. Use it on every single take.
Transmitter 1
On Gemma — every take
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Clip to collar, inside of neckline, or bra strap if neckline is open — wherever it's hidden but close to the mouth
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Capsule should face upward toward the chin for best pickup
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Check gain setting before filming — speak at full script volume, watch the level indicator, aim for peaks just below the red
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Enable onboard recording as backup (both transmitters record locally — lifesaver if the receiver signal drops)
Transmitter 2
Static room mic / backup
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Place on the desk or counter, capsule facing Gemma, roughly 60cm away
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Records clean room tone — used as ambient layer in edit to smooth between cuts
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If Transmitter 1 has a rustle or handling noise moment, Transmitter 2 is the clean backup for that line
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Also useful for filming the first sip without a mic on Gemma — captures the natural drink sound
Receiver
Into Camera A — Gemma's 16 Pro
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Connect via USB-C adapter to Gemma's phone (receiver into Camera A)
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OR: record natively on the Rode device (onboard recording) and sync to video in CapCut using the clap method — clap once before each take, align the spike in audio waveforms
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Rode app on phone (iOS) allows direct monitoring and level control — worth having open on a third device if available
The First Sip Moment
Drop music, let sound breathe
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Transmitter 2 (desk/counter mic) is the natural sound source for the sip moment
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In CapCut: pull background music down to near zero for 1.5 seconds around the sip
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The natural sound of the glass, the liquid, and a quiet exhale or gentle "mmm" converts better than any scripted line at this point
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Bring music back after
The Multi-Cam System How it works in practice
This is the session flow from arriving at a location to leaving with everything you need for 3–4 videos.
Arrive & Set Up (10 minutes)
Do this before Gemma changes or touches the product
Camera A
A
Phone on tripod. Eye level to where Gemma will stand/sit.
A
Frame: face fills top 60% of vertical frame. Product/desk visible below.
A
Lock exposure. Check focus on where her eyes will be.
A
Rode receiver connected. Check audio level.
Camera B
B
Second tripod or handheld. Slightly different angle — wider or tighter.
B
Talking head option 1: 2x lens, tighter close-up of face.
B
Talking head option 2: wider frame, includes more of the environment/location.
B
Do NOT put B directly beside A — offset by at least 30 degrees so it looks like a genuine cut.
Camera C
C
Set up on counter or desk beside the product. Static.
C
Frame: product fills frame. Test the pour position so it doesn't go off-screen.
C
Switch to slo-mo (240fps) for pour shots. Back to 4K 30fps for label shots.
C
Runs independently throughout — you control it between takes.
Talking Head Takes (per script, ~15 minutes)
A and B roll simultaneously — Gemma just speaks
Take Structure
A
Hit record on Camera A first (master audio). Say "Camera A rolling."
B
Hit record on Camera B. Say "Camera B rolling."
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Clap once — creates the sync point for both cameras in post.
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Gemma delivers script. Both cameras run to the end.
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Stop both cameras. Review Camera A playback. Decide if another take is needed.
Minimum Takes Per Script
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Hook Version A — full script, hook A
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Hook Version B — same body, different opening line only
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Hook Version C — same body, different opening line only
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One safety take — best-feeling hook, full script through without stopping
Common Mistakes
✗
Stopping mid-sentence and restarting — always complete the take
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Looking at Camera B instead of Camera A — eyes on the A lens throughout
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Rushing the mixing/sip moment at the end — slow down here, it's the payoff
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Checking phone screen mid-take — look at the lens, not the preview
B-Roll Session (after talking heads, ~20 minutes)
Camera C on tripod, Camera B handheld — work through the list
Essential Every Session
C
Powder pour — slow, close. 3 takes minimum.
C
Frother mixing — side angle and above.
C
Colour reveal — glass held to light. Still. 3 seconds.
C
Label close-up — slow pan across ingredients.
C
NSF badge close-up — hold still, centred.
First Sip (both cameras)
A
Straight-on sip — Camera A remains on tripod facing Gemma.
B
Side profile sip — Ade holds Camera B at Gemma's side, same height.
C
Glass detail — Camera C on counter films the glass as she lifts it.
★
Film 3–4 sip takes. You need options — genuine quiet reaction wins over enthusiasm.
Location-Specific Extras
B
David Lloyd: padel rally, gym floor workout, walk-and-drink — all handheld or Osmo.
B
Clinic: desk setup wide shot, supplement drawer reveal, car dashboard.
B
Gym bag reveal — Camera B handheld, close on the zip.
B
Mirror check in changing room — Camera B from slightly behind Gemma.
Location-by-Location Setup
DoctoriumGP Clinic — Consulting Room / Desk
Scripts 1, 2, 7 — highest authority content
Lighting
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Position Gemma with the window to her LEFT — light falls naturally across the face
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If the window is behind her, close the blind and use a desk lamp angled from the front-left as key light
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Best filming window: 9am–1pm when light is bright but not directly harsh
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Overcast days = excellent diffused light. Don't skip filming because it's cloudy.
Camera Positions
A
On tripod on desk. Eye level. Slight angle (not dead-on flat) — more dynamic.
B
Second tripod slightly to the side, wider frame including bookshelf or clinical background.
C
On desk beside Gemma, pointed at product setup.
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Background: clinical shelving or plain wall — clear any personal items or clutter first
What to Wear
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Script 7 (Menopause): smart-professional — the only script where slightly more clinical attire works
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Scripts 1 & 2: smart-casual — navy, white, dark teal. No logos, no patterns.
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NO white coat on any script
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Change top between scripts even if filmed same day
Clinic Kitchen
Script 3 (16-to-1) + all product B-roll
Setup
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Counter completely cleared except props
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Supplement bottles arranged in a cluster BEFORE Gemma arrives on set
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IM8 tub placed behind the cluster, hidden until the sweep
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White or light-coloured counter preferred — makes product colours pop
Camera Positions
A
Tripod at counter height — wider frame to include Gemma + bottles + counter
B
Slightly elevated (on a shelf or second tripod at shoulder height) for the overhead sweep moment
C
Low on counter — eye-level with the glass for pour shots
Lighting
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Kitchen overhead light ON — supplement and product shots benefit from even overhead light
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For Gemma's face: position her facing any window or open doorway
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The pour into ice and colour reveal shots: hold glass to a window or directly under the overhead light
David Lloyd — Club Room
Script 2 (alt version), Script 8 — aspirational lifestyle content
Setup
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Window table — natural light on face, gym/club background behind
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Gym bag on chair or floor behind her — signals the context naturally
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IM8 shaker on table in frame
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Smart-casual or smart gym wear — not full workout kit, not office attire
Camera Positions
A
Tripod. Eye level. Frame includes table, shaker, some club room background.
B
Handheld, slightly more casual framing — gives a slightly looser documentary feel appropriate to this location
C
On table: product pours and the "window stare" atmospheric shot
B-Roll Specific to This Location
B
Walk-and-drink across the club room — handheld follow from in front
B
Window stare — Gemma at window, IM8 shaker in hand, side-lit face
B
IM8 glass held up to window light — colour reveal in natural setting
David Lloyd — Padel Courts
Performance B-roll — organic and handheld throughout
What to Film
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A padel rally — 10 seconds of genuine play. Let it be real.
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Post-match — Gemma picking up the shaker from courtside
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Post-workout stretch with shaker visible on the floor
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Daughter playing in background — unscripted social proof
Camera Assignment
Osmo
Padel rally and walk-in to court — smooth is appropriate for movement
B
Handheld — sip on court, stretch, gym bag reveal. Slightly imperfect is right here.
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No tripod. No formal setup. In and out in 15 minutes max.
Tone
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This is the most organic content of everything you film. Let it look like it was filmed while you were actually there playing.
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The contrast with the clinical clinic content is a strength — don't over-produce it.
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No Rode mic needed here — ambient court sound is ideal
Car — Dashboard Shot
1 clip. High impact. 2 minutes to film.
The Shot
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IM8 sachet or shaker in the cupholder
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Morning light through windscreen — park facing east in the morning for golden light
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Film from passenger seat, angled down slightly toward cupholder
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Gemma's hand reaches in from driver's side to pick up the sachet
Camera
B
Handheld from passenger seat. No tripod needed.
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Film next time you're parked up before clinic. 2-minute job.
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This clip appears in 4+ scripts as cut-away B-roll — worth getting early
Why It Works
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"The one thing I won't skip on the way to clinic" — the car context makes this effortlessly real
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No setup. No lighting. No props. Just a sachet in a cupholder. That simplicity is the point.
Per-Script Camera Matrix Quick reference
Exactly which cameras go where for each of the 8 scripts.
| Script | Location | Camera A | Camera B | Camera C | Osmo | Rode |
|---|---|---|---|---|---|---|
| 1 — Radical Transparency | Clinic desk | Tripod · eye level | Tripod · wider frame | Counter · label shots | — | TX1 on Gemma · TX2 on desk |
| 2 — Skeptic to Believer | DL Club Room or Clinic | Tripod · eye level | Tripod · 2x tighter | Table · product shots | — | TX1 on Gemma · TX2 on table |
| 3 — The 16-to-1 | Clinic kitchen | Tripod · counter height | Elevated · sweep angle | Counter · pour shots | — | TX1 on Gemma · TX2 on counter |
| 4 — 30-Day Timeline | Multiple (filmed over 4 weeks) | Tripod each location | Handheld · Day 14 walk | Day 1 kitchen pour | Day 14 walk clip | TX1 on Gemma · each session |
| 5 — GP Symptom Education | Anywhere | Tripod · tight face | Optional second angle | Quick sip B-roll only | — | TX1 on Gemma |
| 6 — Cost Breakdown | Desk or kitchen table | Tripod · includes notepad | Side angle · wider | Product + sip shots | — | TX1 on Gemma · TX2 on table |
| 7 — Menopause Angle | DoctoriumGP clinic | Tripod · authoritative frame | Tighter 2x close-up | Magnesium label close-up | — | TX1 on Gemma · TX2 on desk |
| 8 — Hyper-Growth Story | David Lloyd — casual | Tripod · slightly wider | Handheld · loose | Product on table | Walk shot if needed | TX1 on Gemma |
Organic vs. Produced Where to be polished, where to stay raw
📐 Set Up Properly
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All talking head scripts — tripod, Rode mic, locked exposure
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Clinic content — window light, clear background, professional framing
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All product B-roll — controlled setup for pours, label shots, NSF badge
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The first sip close-up — Camera C, slow and deliberate, this is a hero shot
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Club room content — tripod, composed frame, window light
📲 Keep It Raw & Handheld
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Script 4, Day 1 clip — single phone, front camera, kitchen, no setup, genuine first sip
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Padel courts — all B-roll handheld or Osmo. Nothing staged.
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Gym floor workout clips — handheld Camera B, real movement
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Walk-and-drink clips — handheld from in front or beside
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Car dashboard shot — handheld from passenger seat
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Anything involving Gemma's daughter — never scripted, never re-taken
The contrast IS the content
Clinic content says: trust me, I know what I'm talking about. Padel/gym content says: I'm a real person living the life I'm describing. You need both. An account that's only clinical feels like a brand. An account that's only lifestyle has no credibility. The mix of the two is exactly why this channel works.
Clinic Day Checklist Go through this before filming
📦 Props & Product
IM8 tub (at least 3 flavours — variety for B-roll)
Açaí Mixed Berries, Lemon Orange, Mango Passion Fruit — each has a different colour and plays differently on camera
3× clear glasses (identical if possible)
Film multiple pours without washing up between takes
Frother (fully charged)
Ice (for ice drop B-roll and to make the colour reveal more visually interesting)
8–10 supplement bottles for Script 3 (set up on counter before Gemma arrives)
Notepad and pen for Script 6 (cost breakdown prop)
📱 Cameras & Audio
All three iPhones charged to 100%
Storage cleared — minimum 10GB free on each phone
Rode transmitters charged. Both. Check the LED indicator.
USB-C adapter for receiver into Gemma's phone
If adapter not available: enable onboard recording on both transmitters as backup
Tripod(s) — Camera A at minimum, Camera B ideally
Small mini-tripod or phone stand for Camera C on counter
All phones in airplane mode (no calls/notifications mid-take)
🎬 Location Prep
Clinic desk cleared of personal items, clutter, sticky notes
Kitchen counter completely cleared
Blinds adjusted — window light on face, not behind Gemma
Air con/heating off during takes (noise on mic)
Door closed — reduce ambient hallway noise
👗 Outfits — Prepare 3 Tops
Top 1: Smart-professional (Script 7 — Menopause)
Looks intentionally clinical without being a white coat
Top 2: Smart-casual (Scripts 1, 2, 6)
Navy, white, dark teal, dark grey. No patterns, no logos.
Top 3: Casual (Script 3 — kitchen, Script 5 — education)
Warmer, more approachable. Can still be stylish.
David Lloyd Day Checklist
📦 Bring
IM8 tub + 3–4 sachets
Sachets are more visual for on-the-go content (tear, car, gym bag reveal)
IM8 shaker bottle (the branded one if you have it — more visual than a generic cup)
Osmo (charged)
Rode TX1 on Gemma for any talking head clips
Gym bag (to appear in background — use it as a natural prop)
🎬 Shot Priority at David Lloyd
Script 8 talking head in club room (Camera A tripod + Camera B handheld)
Script 4 Day 14 clip (post-padel or post-workout — 15 seconds)
Padel rally B-roll — 30–60 seconds of actual play (Osmo or handheld Camera B)
Gym bag reveal (Camera B handheld — close on zip pull, IM8 sachet visible inside)
Walk-and-drink through club room (Osmo or handheld Camera B, filmed from in front)
Window stare in club room (Camera C static — Gemma at window, profile, IM8 in hand)
Post-workout stretch on gym floor, shaker visible (Camera B handheld)
Colour reveal — hold mixed IM8 glass to club room window light (Camera C)
On-Set Quick Reference Save to phone or print
📹 IM8 Production Quick Reference
Camera A — Gemma's 16 Pro
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Tripod · eye level · every talking head
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Rode receiver into this phone
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4K 30fps · exposure locked
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Lens: 1x main for talking head
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Stabilisation OFF when on tripod
Camera B — Ade's 16 Pro
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Runs simultaneously with A on every take
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Offset 30°+ from Camera A angle
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Tighter (2x) or wider than A — never same
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Handheld for gym, padel, walk-and-drink
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Osmo for smooth movement at David Lloyd
Camera C — 15 Pro
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Counter/desk — dedicated product camera
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Slo-mo 240fps for all pour shots
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Cinematic mode for label close-ups
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3x lens for sip detail shots
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Never films Gemma talking
Rode Wireless Go 2
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TX1: clipped to Gemma's collar/strap
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TX2: desk/counter — room mic + backup
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Both transmitters: onboard recording ON
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First sip: pull music down, let TX2 sound breathe
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Clap once before each take for sync
Before Every Take
✓
Phones in airplane mode
✓
Exposure locked on Camera A
✓
Rode levels checked — peaks below red
✓
Both A and B rolling before clap
✓
2 seconds silence, then Gemma speaks
B-Roll After Every Script
1
Powder pour slo-mo (Camera C)
2
Frother mixing (Camera C)
3
Colour reveal (Camera C · to window)
4
Label + NSF badge (Camera C)
5
First sip: A straight-on · B side · C detail
Camera D — Meta Ray-Bans (David Lloyd only)
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Gemma wears from car park to exit
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Trigger before entering each new space
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Best shots: DL entrance walk · padel court approach · POV mixing at table
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Transfer via Meta View app after session
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Do not perform for them — natural only