Gemma — scripts, direction, shot lists. Everything.

Open — deliver hook direct to camera, no product visible yet [CHOSEN HOOK] Beat — short pause after hook. Let it land. "When you see the words 'proprietary blend' on a supplement label — that's a red flag. It means the brand is hiding exactly how much of each ingredient is actually in there. Usually because the doses are too small to do anything meaningful. Pick up IM8 tub — rotate label toward camera slowly CUT B-ROLL: label close-up #30 "What you want is full label transparency. Every ingredient, with its exact clinical dose, in the form your body can actually absorb. Point to label — finger moving across dosages CUT B-ROLL: ingredient scroll #31, clinical dosing callout #32 "This is IM8. Ninety-plus ingredients. Every single one listed with its exact dose. No proprietary blends. The magnesium is bisglycinate — the most bioavailable form — not the cheap oxide version most brands use. Flip tub — show NSF badge to camera CUT B-ROLL: NSF badge close-up #29 "It's NSF Certified for Sport. Independently tested for over two-hundred and eighty banned substances. That's the level of scrutiny professional athletes need to meet. Put tub down. Look directly at camera. Slightly slower pace. "I reviewed this label before I started recommending it. For me, that's the bar — full transparency, clinical doses, third-party verified." MIX IM8 ON CAMERA — frother or shaker, close up CUT B-ROLL: powder pour #2, frother #4, colour reveal #8 First sip — side profile or straight on. No narration. Let expression do the work. CUT B-ROLL: first sip straight-on #10, taste reaction eyes-only #35

Open — direct to camera, no product visible [CHOSEN HOOK] Slight pause. Lean in slightly. Conversational from here. "My scepticism around supplements is professional, not personal. I've seen patients spending over a hundred pounds a month on products that are either underdosed, poorly absorbed, or just — expensive urine. "So when IM8 came up, I did what I'd do with any clinical product. I read the label. The full label. Pick up tub. Don't present it — just hold it naturally while you speak. CUT B-ROLL: label scroll #30, clinical dose callout #32 "Ninety-plus ingredients at clinical doses. Full transparency — no proprietary blends. NSF Certified for Sport. Formulated with scientists from the Mayo Clinic and Cedars-Sinai. "This isn't a marketing deck. This is a real formulation. Put tub down. Slightly slower, more personal pace now. "I've been taking it for [X weeks]. The difference I've noticed most is energy — specifically, the afternoon I used to lose. I'm not reaching for a second coffee at half two any more. And my digestion has been noticeably more settled. "For me, the bar is simple: does the science stack up, and does it actually do what it says? For IM8, the answer to both is yes. MIX ON CAMERA — pick up glass, pour, mix. Natural, not performed. CUT B-ROLL: powder pour #2, frother action #4 First sip — hold it. Quiet expression. Double-take preferred. CUT B-ROLL: double-take #39, first sip side profile #11

Open on wide shot — you at counter, row of supplement bottles visible in front of you OPEN B-ROLL: supplement drawer before #27, pill pile from above #28 [CHOSEN HOOK] Gesture to the bottles as you list them. Don't rush — name each one with intention. "A probiotic for gut health. A multivitamin. A greens powder — because most multivitamins don't include enough greens. Separate magnesium because the dose in most vits isn't high enough. Vitamin D3. B12. A joint supplement. Pause. Look at the pile. Then look back at camera. "This was my patients' morning. And honestly, for a while — it was mine too. Pick up IM8 tub. Hold it naturally — not presented like a product, just held. "IM8 has ninety-plus clinically dosed ingredients. It's a complete probiotic and prebiotic system. Full vitamin stack including D3 with K2. Magnesium bisglycinate — the right form. B12 as methylcobalamin — the form your body actually uses directly. MSM for joint health. Electrolytes. A cellular longevity complex. Sweep supplement bottles to one side with your arm — keep IM8 tub standing centre CUT B-ROLL: pill pile sweep (film this B-roll separately — bottles pushed aside, IM8 placed centre) "One scoop. Once a day. And it replaces every single one of these. Look back at camera. Quieter, more personal close. "The patients who come in spending a hundred-plus a month on supplements that aren't even well absorbed — I just show them this now." MIX and first sip on camera CUT B-ROLL: powder pour #2, colour reveal #8, first sip #10

DAY 1 — Film in kitchen. Morning. Mix the IM8 on camera as you speak. This is the first ever sip — make it real. TEXT OVERLAY: "Day 1" "Day 1. Açaí and mixed berries. First sip. Pause. Genuine reaction — quiet surprise. "The taste is — actually good. That's the first surprise." DAY 7 — Film at clinic desk or David Lloyd club room. Different top. TEXT OVERLAY: "Day 7" "Day 7. I stopped reaching for a second coffee at half two. Could be coincidence. Could be the two-hundred micrograms of methylcobalamin B12. I'm watching." DAY 14 — Film post-workout or walking at David Lloyd. TEXT OVERLAY: "Day 14" "Day 14. Digestion noticeably more settled. The four-tier gut system — probiotics, prebiotics, postbiotics, digestive enzymes — is doing something I can measure. DAY 30 — Film direct to camera. Seated. This is the conclusion — slightly slower, more deliberate. TEXT OVERLAY: "Day 30" "Day 30. Energy is more consistent across the full day. Sleeping better — I'm putting that partly to the magnesium bisglycinate. Focus in the afternoons is sharper — the saffron extract has clinical data behind it for exactly this. Pause. Look at the camera with quiet certainty. "I'm not stopping. That's the most honest thing I can tell you." CUT B-ROLL: powder pour, first sip, walk-and-drink #26

Deliver hook. Then pause and let the list build on screen as text overlays — like a checklist appearing. You can speak over them or just let the text do the work with voiceover. [HOOK] TEXT OVERLAYS build on screen one by one as you speak TEXT: each line appears as you say it "Fatigue that coffee doesn't fix. Afternoon brain fog — worse after lunch. Skin that looks dull even when you're sleeping well. Bloating that comes and goes with no obvious cause. Getting every bug that goes around — immune system not keeping up. Low mood that isn't depression — just flat. Not like you. Poor sleep even when you're exhausted. Pause on the full list. Look to camera. "These are the most common complaints I hear in GP surgery. And most of the time, they're not a disease. They're a deficiency. "The problem is that most people either aren't supplementing at all, or they're taking products that are poorly absorbed or chronically underdosed. Their body never actually receives what it needs. Pick up IM8. Hold it naturally. "This is why I'm interested in IM8 — ninety-plus clinically dosed nutrients, including the specific forms of magnesium, B12, and vitamin D that your body can actually use. If you're ticking three or more of those boxes — it's worth a look. Mix and sip on camera. Simple and clean. CUT B-ROLL: powder pour #2, first sip #10

[CHOSEN HOOK] Look down at your list — handwritten on a notepad or visible on your phone. Read each item with a slight wince. TEXT OVERLAYS: each cost appears on screen as you say it "Good probiotic — thirty-three pounds a month. Multivitamin — twenty pounds. Greens powder — fifty pounds. Separate magnesium, because the dose in most vits is too low — sixteen pounds. Vitamin D3 — fifteen pounds. B12 — twelve pounds. Joint supplement — twenty-five pounds. Look up from the list. Camera direct. "That's over a hundred and seventy pounds a month. On seven separate products, each one taken separately, stored separately, and potentially interacting in ways you haven't thought through. Pick up IM8 tub. "IM8 is one product. It covers all of that — and adds things those seven combined don't have. A longevity complex formulated with Mayo Clinic scientists. NSF certification. A complete four-tier gut system. Put tub down. Final look to camera. "When I sat down and did this calculation properly — it reframed it completely. You're not spending more. You're spending less, with better coverage, better doses, and one thing to remember in the morning instead of seven." Mix and first sip. CUT B-ROLL: powder pour #2, first sip #10

[CHOSEN HOOK] "Magnesium is involved in over three hundred biochemical reactions in the body. During perimenopause, when oestrogen levels begin to fluctuate, magnesium becomes even more critical. It supports sleep quality, muscle relaxation, mood regulation, and bone density — all of which are directly affected by those hormonal shifts. "The problem is that most magnesium supplements use magnesium oxide — the cheapest form available, with the lowest absorption rate. The majority of it passes straight through. Pick up IM8 tub. Hold it with clinical authority — you know what you're about to say. CUT B-ROLL: clinical dosing callout #32 — zoomed on Magnesium Bisglycinate dose "IM8 uses magnesium bisglycinate — a hundred milligrams, in the most bioavailable, gut-friendly form available. No stomach upset. No wasted dose. Your body actually receives what's on the label. Put tub down. Look directly at camera. Personal close. "I see women in clinic every week who are exhausted, not sleeping, and frustrated that nothing seems to help. Often it isn't a hormone problem. It's a nutrition deficit — and magnesium is almost always part of it. "This is one of the reasons I recommend IM8 to women approaching perimenopause. Mix and first sip — quiet. Measured. Clinical confidence. CUT B-ROLL: powder pour #2, first sip side profile #11

[CHOSEN HOOK] "Zero to a hundred million annual run rate in eleven months. No TV advertising. No traditional media spend. Just creator content, professional athletes, and something people kept genuinely talking about. "I was curious about why. So I looked into it properly. "The scientific advisory board includes researchers from the Mayo Clinic, Cedars-Sinai, and NASA. The product is NSF Certified for Sport — tested for two-hundred and eighty banned substances. Every ingredient is at clinical dose. Full label transparency. Pick up IM8 tub — hold it naturally, like you're examining it. "David Beckham didn't just put his name on it. He's a co-founder. He built it because he wished he'd had something like this during his playing career. Mix it. Pour, frother, then first sip. Take your time — this is the payoff. CUT B-ROLL: powder pour #2, colour reveal #8, frother #4 First sip. Quiet, genuine reaction. Then speak directly to camera for the close. "And the taste — genuinely, the Açaí Mixed Berries is the best greens powder I've tried. That's not a small thing when most of them are genuinely awful. "When something goes from zero to a hundred million on the back of real word of mouth — that usually means the product actually works.