Deadline discrepancy — needs clarifying with Sam
The original email said first post by 3 April. The onboarding email says 15 April. We're treating 15 April as the deadline but Sam needs to confirm in writing before you film anything. Don't assume the later date is safe.
Your Details
Discount Code
DOCTORIUM10
Put this everywhere from day one — bio, captions, video
Affiliate Link
im8health.com/discount/DOCTORIUM10
Every sale through this link = $20 USD to you, guaranteed
Creator Portal
im8creatorportal.vercel.app
Upload all videos here. Track approvals, rejections, count
Top 100 Ad Examples
insight.im8.digital
Login: im8ugc / im8ugc — study before filming anything
WhatsApp Community
Link via Ade
Coaching calls, hook updates, what's converting this week
IM8 Social Tag
@im8health
Tag in every post
What You Earn
$5,000
One-time bonus for completing 100 qualifying pieces
~£4,000 at current rate
~£4,000 at current rate
$20
Per sale, guaranteed regardless of whether you finish the challenge
Paid media behind your best videos = you keep earning
Paid media behind your best videos = you keep earning
The $20/sale commission has no conditions
Even if you don't hit 100 pieces, you earn $20 on every sale your content drives — including any content IM8 boosts with their paid media budget. A single video they put money behind could drive hundreds of sales.
Do These First
1
Sign up at the Creator Portal and enter your shipping address
This triggers the free month's supply. You need the product in your hands before you film. Without it, you can't do authentic taste-test content.
im8creatorportal.vercel.app/auth/signup
2
Study the top 100 ad examples before filming anything
Log in at insight.im8.digital (im8ugc / im8ugc). Watch 30-40 videos. Note which hooks appear most often and which angles feel natural to you. This is your research session — 1-2 hours well spent.
3
Set up a fresh TikTok and/or Instagram account
Don't use the main DoctoriumGP account — this keeps the clinical brand clean. A separate account specifically for IM8 content. Username suggestion: @drgemmahealthclub or similar. Put DOCTORIUM10 in bio immediately.
4
Join the WhatsApp Creator Community
Link is in your onboarding email from Sam. This is where they share what's converting week-to-week — valuable intel before you film.
5
Email Sam to confirm the deadline
Original email said 3 April. Onboarding says 15 April. Ask which is correct — in writing. Also ask whether posting the same video to both TikTok and Instagram counts as 1 or 2 pieces. If it's 2, you only need 50 unique videos.
How 100 Pieces Actually Works
It's not 100 individual videos from scratch. It's a multiplication system. Here's the exact breakdown from the playbook:
18
Base videos
(6 angles × 3 scripts each)
(6 angles × 3 scripts each)
54
Hook variations
(same video, 3 different opening 3 seconds)
(same video, 3 different opening 3 seconds)
6
Instagram Carousels
(5 slides, one per angle)
(5 slides, one per angle)
6
Static posts
(Notes App / tweet-style)
(Notes App / tweet-style)
12
Story sequences
(3-slide IG/TikTok stories)
(3-slide IG/TikTok stories)
4
Paid ad variations
(IM8 boosts these)
(IM8 boosts these)
You post 50 publicly. The other 50 are raw footage uploaded via the portal.
Not 100 posts. 50 go live on your social media after IM8 approves them. 50 are unedited clips submitted through the portal. Ade handles all editing, scheduling, and portal submissions — you just show up on camera and film.
Your Archetype — Clinical Expert
The playbook identifies a "Biohacker" archetype as best for DoctoriumGP. For you specifically as an MRCS MRCGP, it's sharper than that. You're a Clinical Expert who was sceptical and changed her mind — that's more powerful than any biohacker, because you have real medical training behind it.
| # | Angle | Why it works for you |
|---|---|---|
| 4 | Radical Transparency / Label Reading ★ YOUR BEST | You can read an ingredient label like nobody else in this programme. Dose, form, bioavailability — nobody else knows the difference between methylcobalamin and cyanocobalamin. This is your unfair advantage. |
| 3 | Skeptic-to-Believer ★ STRONG | A doctor who was sceptical of supplements, looked at the evidence, and changed her mind. That's the most persuasive story in cold audiences. It mirrors exactly what your viewer is thinking. |
| 1 | 16-to-1 Simplification | IM8's #1 performer. You can credibly explain why each of the 16 supplement categories matters. "I'd normally recommend these separately — here's why having them all dosed correctly in one matters." |
| 5 | Cost-Per-Day Breakdown | $2.61/serving. "Less than a coffee. More than most supplement stacks combined." Simple maths, you do the sums on camera. |
| 2 | 30-Day Transformation | Once you've been using it for a few weeks — track it with your Ultrahuman Ring data. Real biomarker data from a real doctor is extraordinary content. |
Your 15 Hooks
Written for your credentials specifically. First 3 seconds only — the rest of the video stays consistent. Ade writes the scripts; you deliver them.
01
"I'm a GP and surgeon. Here's the one supplement I actually take."
Skeptic-to-Believer
02
"I spend my days reviewing blood results. Here's what I look for in a supplement."
Transparency
03
"Most supplements are underdosed. I'll show you how to read the label."
Transparency
04
"At £2.61 a day, this replaces 16 supplements I'd otherwise recommend separately."
Cost-Per-Day
05
"I was sceptical. Then I actually read the ingredient list."
Skeptic-to-Believer
06
"NSF certified for sport — that means tested for 280 banned substances. Here's why that matters to you."
Transparency
07
"David Beckham invested. I looked into whether the science backs it up."
Skeptic-to-Believer
08
"Magnesium bisglycinate vs magnesium oxide. Most supplements use the cheap version — this doesn't."
Transparency
09
"I work with women in perimenopause. Energy, brain fog, sleep — here's what actually helps."
Skeptic-to-Believer
10
"B12 as methylcobalamin vs cyanocobalamin. The form matters more than the dose."
Transparency
11
"The supplement industry has a fairy-dusting problem. Here's what that means."
Transparency
12
"I tracked my sleep, HRV, and recovery for 30 days on IM8. Here's the data."
Skeptic-to-Believer
13
"Saffron extract at 30mg. 75% of trial participants reported sharper focus. Most supplements skip this entirely."
Transparency
14
"If I could design the perfect supplement from scratch, it would have D3+K2, methylcobalamin B12, magnesium bisglycinate, and saffron extract. This has all four."
Simplification
15
"My patients ask me what supplements I personally take. Here's my honest answer."
Skeptic-to-Believer
Your 2 CTAs
Every video ends with one of these. Alternate them. Nothing else.
CTA A — Soft
"Link in bio, use code DOCTORIUM10 for a discount."
CTA B — Direct
"Click the link, try it for a month. If it's not for you, they'll refund it."
The Core Video Body
Film this once per session. Every variation just swaps the hook at the start and CTA at the end. Aim for 30-45 seconds. Don't over-produce.
1
Credibility — "As a GP and surgeon, I scrutinise everything I put in my body."
2
What IM8 is — 90+ ingredients, clinically dosed, replaces 16 supplements. NSF certified for sport.
3
One specific ingredient — pick one from the list below and explain why the dose/form matters. Don't try to cover all 90.
4
First sip — IM8's #1 conversion driver. Always show it. Every. Single. Video.
5
Social proof — Beckham invested. Sabalenka uses it. Bearman's on it. NSF for sport. $100M in 11 months.
6
Price anchor — $89/month. £2.61 a serving. Less than a coffee.
Key Ingredients to Name-Drop
Use these in your transparency angle videos. Pick one per video. Your clinical knowledge of why the form and dose matters is your edge.
Vitamin D3 + K2
K2 directs calcium to bones and away from arteries — most D3 supplements miss this entirely
Magnesium Bisglycinate Chelate (100mg)
Most bioavailable form. Supports sleep without gut upset. Most supplements use cheap oxide.
Saffron Extract (30mg)
75% of trial participants reported sharper focus in clinical studies. Rarely dosed correctly.
Vitamin B6 as P5P (5mg)
Active bioavailable form. Not cheap pyridoxine HCl. Most people can't convert the standard form.
Vitamin B12 as Methylcobalamin (200mcg)
Neurologically active form. Most supplements use cyanocobalamin — your body has to convert it.
CRT8 Cell Renewal Complex
Trans-Resveratrol, Spermidine, Berberine, Astaxanthin — longevity compounds, rarely together
Probiotics (10B CFU)
Shelf-stable. Doesn't require refrigeration. Actually survives to the gut.
MSM (1,000mg)
Supports healthy inflammatory response and joint mobility. Clinically dosed at 1g.
Compliance — What You Cannot Say
Critical for you as a registered GP. These rules apply to the platform AND your professional standing. Never stray from compliant language.
Never say — will get content rejected
Always say instead
"Cured my bloating"
"Supports healthy digestion"
"Fixed my chronic fatigue"
"Helps maintain sustained energy levels"
"Treats inflammation"
"Supports cellular health and recovery"
"Clinically proven to cure…"
"Formulated with clinically studied ingredients"
"The only supplement you need"
"Replaces 16 daily supplements in one scoop"
"Heals your gut"
"Supports a healthy gut microbiome"
"Boosts your immune system"
"Supports immune function"
Required Disclaimer — All Paid Ads
"These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."
Note for you as a registered GP
Don't position IM8 content as a clinical recommendation to your patients. This is personal use content — you as an individual who takes IM8, not you in your clinical capacity recommending it as a treatment. The GMC's advertising guidance applies. Stick to compliant language and you're fine — the hooks are written accordingly.
Weekly Workflow — 4 Hours Total
Ade handles scripts, editing, and scheduling. Your time is camera time only.
| Day | Time | What you actually do |
|---|---|---|
| Monday | 0 mins | Ade generates scripts from the week's angles. Nothing required from you yet. |
| Tuesday | ~90 mins | Film 3 scripts back-to-back at the clinic or at home. Change top between each. Film B-roll: mixing IM8, first sip, jar on worktop. Phone on tripod, good natural light, done. |
| Wednesday | 0 mins | Ade edits all 3 videos in CapCut, creates carousels and statics. Nothing from you. |
| Thursday | 0 mins | Ade schedules everything via Publer for the next 7 days. Nothing from you. |
| Friday | 15 mins | Glance at what performed. Tell Ade which hook felt most natural to you. Done for the week. |
That's 90 minutes of filming once a week. Everything else is Ade. The content machine you're already part of handles the rest.
Ambassador Quotes — Use Verbatim
Aryna Sabalenka — World No.1 Tennis
"After my coach recommended IM8, I noticed a difference within weeks — better energy throughout long matches, faster recovery, and improved focus when it matters most."
Ollie Bearman — F1 Driver
"I felt a noticeable difference in my energy levels, focus on the track, and recovery between races. Trust is critical in my world, and IM8's commitment to the NSF certification gives me complete confidence."
Flavour Descriptions
Acai + Mixed Berries
Earthy undertones, subtle tartness, hint of chocolate, smooth berry finish
Lemon + Orange
Tangy lemon and sweet orange, refreshing zest, clean uplifting finish
Mango + Passion Fruit
Tropical lush mango sweetness, lively passion fruit kick, smooth finish
Quick Reference
| Discount Code | DOCTORIUM10 |
| Affiliate Link | im8health.com/discount/DOCTORIUM10 |
| Creator Portal | im8creatorportal.vercel.app/auth/signup |
| Top 100 Ads Portal | insight.im8.digital (im8ugc / im8ugc) |
| Deadline | 15 April 2026 — confirm with Sam |
| Videos posted publicly | 50 (after IM8 approval) |
| Raw footage submitted | 50 (via portal, unedited) |
| Your archetype | Clinical Expert — Angles 4 & 3 |
| Editing tool | CapCut (Ade handles this) |
| Your time per week | ~90 minutes filming. That's it. |