IM8 Creator Challenge — Dr Gemma Lewis Briefing

Contents

Credentials & Deadlines Earnings Breakdown 5 First Steps Your Archetype Brand Facts to Know Key Ingredients to Mention 7 Content Angles 55 Hooks Library 100-Piece Content Map B-Roll Bible (50 Ideas) Filming Locations 50 Content Concepts Editing Workflow Weekly Workflow AI Prompts Compliance Table Testimonials to Use @doctoriumwellness Accounts

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Deadline discrepancy — confirm with Sam before filming

Original email said first post by 3 April. Onboarding email says 15 April. We're treating 15 April as the deadline but get written confirmation from Sam (samantha.kwok@prenetics.com) before you commit. Also confirm: does 1 post cross-posted to TikTok + Instagram count as 2 pieces?

Credentials Use these

Discount Code

DOCTORIUM10

Goes in every caption, pinned comment, and bio. Always visible.

Affiliate Link

im8health.com/discount/DOCTORIUM10

TikTok and Instagram bio link

CreatorPulse Portal

insight.im8.digital

Creator Portal

im8creatorportal.vercel.app

IM8 Contact

samantha.kwok@prenetics.com

+852 65985811 — WhatsApp preferred

Your Accounts

@doctoriumwellness

Instagram ✓ and TikTok ✓ both live. Bio link = your affiliate link.

Earnings Breakdown Money

$20

≈ £15.65 per sale — ongoing commission on every order via your code

$5,000

≈ £3,900 completion bonus for all 100 pieces (50 public + 50 raw)

£7.65

Extra per sale vs old deal (10% deal = ~£7/sale; new deal = £15.65)

💰

The maths: what 100 sales looks like

100 sales × £15.65 = £1,565 in commission + £3,900 completion bonus = £5,465 total from this challenge. Then your code runs forever — every future sale earns commission at the same rate. This is an asset, not a one-off job.

5 Immediate Actions Do these first

Go to im8creatorportal.vercel.app — register with your shipping address. IM8 will send you free product. You cannot film the ritual videos without the actual product. Do this today.

Email Sam to confirm: deadline date and cross-posting rules

Reply to Sam's onboarding email confirming: (a) does 15 April supersede 3 April? (b) does one video posted to both TikTok and Instagram count as 2 pieces? Get it in writing. These two answers could save you 25 pieces of filming.

Study the Top 100 on CreatorPulse — then watch #5 three times

Login at insight.im8.digital — credentials: im8ugc / im8ugc. Video #5 (TIMBIOHACKER_YOURFUTUREDOCTOR) is the highest-converting doctor angle in the entire top 100: Hook A+, Hold A+, Cart A+, Checkout B. That is the template you're building from.

Read this entire briefing doc — then pick your first 3 angles

As a Clinical Expert (MRCS MRCGP), your primary angles are 4 (Radical Transparency) and 3 (Skeptic-to-Believer). Your secondary angles are 2 (Timeline), 5 (Cost Breakdown), and 7 (Hyper-Growth Story). Start with Angle 4 — it's where your credentials do the heaviest lifting.

Set up a Tuesday batch filming session at David Lloyd

One 90-minute session per week in the gym club room, padel courts, and changing area covers your lifestyle B-roll. Bring all your IM8 product, a small tripod, and your phone. Film 3 talking-head videos + 20 B-roll clips. That's a full week of content in one session.

Your Archetype Clinical Expert

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You are the highest-value creator archetype in IM8's entire programme

MRCS MRCGP after your name + Mayo Clinic / NASA formulation story = the single most powerful credibility stack available. Video #5 in the CreatorPulse Top 100 proves it: a medic using the "Your Future Doctor" angle converts at Cart A+. No lifestyle influencer can compete with a surgeon-turned-GP who says "I've reviewed the label and it passes."

Primary Angles

Angle 4 — Radical Transparency

You read labels for a living. Walking through exactly what's in IM8 and why each ingredient is clinically dosed builds authority no influencer can match.

Primary Angles

Angle 3 — Skeptic-to-Believer

"I'm a surgeon and GP. I don't recommend supplements casually. Here's why IM8 made it past my filter." This hook converts because the viewer knows you're the hardest person to sell.

Secondary Angles

Angle 2 — 30-Day Timeline

Frame it as a clinical observation: "I tracked my own energy, digestion, and focus markers for 30 days." Adds a documentary, evidence-based feel.

Secondary Angles

Angle 5 — Cost Breakdown

"My patients come in taking 12 different supplements. Here's what they're actually spending — and what IM8 replaces." Patient-led framing.

Bonus Angles

Angle 7 — Hyper-Growth Story

"A brand built by Mayo Clinic and NASA scientists hit £100M in 11 months. I looked into why." Positions you as the investigator, not the salesperson.

Bonus Angles

Angle 6 — Native Education

Notes App / checklist format. "Vitamin deficiency symptoms most GPs see every week." Drives saves and shares — highest intent signal on Instagram.

Key language for your archetype: clinical dosing, bioavailability, NSF certified, evidence-based, patient outcomes, formulated with Mayo Clinic scientists, proprietary blend vs. full transparency

Brand Facts You Must Know Memorise these

$100M+ in 11 months

0 to $100M annual run rate driven almost entirely by creator content, world-class athletes, and word-of-mouth. The hyper-growth story is itself a content angle.

90+ clinically dosed ingredients

Every ingredient is at doses proven to work in clinical studies. No "fairy dusting" (adding tiny amounts just for the label). No proprietary blends hiding underdosed ingredients.

NSF Certified for Sport

Tested for 280+ banned substances. Trusted by professional athletes. This is one of the most rigorous third-party certifications in the supplement industry.

Replaces 16 daily supplements

Multivitamin, probiotic, prebiotic, postbiotic, greens blend, hydration/electrolytes, joint support, and more — in one scoop. This is IM8's #1 content angle.

Clinical trial data

95% of users reported more energy, 85% reported better digestion in a 12-week RCT by the San Francisco Research Institute. You can cite this.

Scientific Advisory Board

Formulated with experts from the Mayo Clinic, Cedars-Sinai, and NASA. David Beckham co-founded it alongside this board — not just an endorser.

Key Ambassadors — Use Their Stories

Aryna Sabalenka

World No. 1 tennis player. "After my coach recommended IM8, I noticed a difference within weeks — better energy throughout long matches, faster recovery, and improved focus." Became a shareholder.

Ollie Bearman

F1 driver. Chose IM8 for NSF certification — can't risk banned substances. "I felt a noticeable difference in my energy levels, focus on the track, and recovery between races." Shareholder at 20 years old.

David Beckham

Co-founder. Built it because he wished he'd had it during his playing career. Not just a face — he helped design the formula.

Dustin Poirier

UFC interim lightweight champion. Relies on NSF Certified formula during gruelling fight camps. Recovery and no banned substance risk are his angles.

Key Ingredients to Name-Drop Be specific

Don't just say "it has vitamins" — be specific. These are the ingredients that give you clinical authority and differentiate IM8 from competitors.

Magnesium Bisglycinate (100mg)

Most bioavailable, gut-friendly form. Supports sleep quality and muscle relaxation without the stomach upset of cheap magnesium oxide.

Saffron Extract (30mg)

Clinically studied for mood and mental clarity. Linked to the 75% of trial participants who reported sharper focus.

Vitamin D3 + K2 Synergy

50mcg plant-based VegD3® + 100mcg K2 (All-Trans MK-7). K2 directs calcium to bones and away from arteries — most supplements don't combine these.

Vitamin B12 as Methylcobalamin (200mcg)

Neurologically active form. Standard supplements use cyanocobalamin — the inactive form your body must convert. IM8 uses the form your body actually uses.

CRT8™ Cell Renewal Complex

Trans-Resveratrol, Spermidine, Berberine, Astaxanthin. Cellular rejuvenation and anti-ageing from the inside out. The longevity angle.

Probiotics — 10B CFU

Dual-strain, shelf-stable (Bacillus coagulans BC99 + Bacillus subtilis DE111). Doesn't require refrigeration to survive. Standard probiotics lose viability before they reach the gut.

MSM (1,000mg)

Sulfur compound supporting joint mobility, muscle recovery, and healthy inflammatory response. Use in post-workout or padel content.

Hydra Electrolytes Complex

Potassium Citrate (470mg) + Magnesium + Calcium. A complete hydration system, not just flavoured water. Relevant for gym and active lifestyle content.

The 7 Content Angles Master these

Every piece of content maps to one of these seven angles. Pick the angle first, then pick the hook, then film. Never film without knowing which angle you're executing.

Radical Transparency / Label Reading

Your Primary Angle

"Most supplements are lying to you. Here's how to actually read a label."

The core idea: 80% of supplements don't meet their label claims. By teaching your audience how to read a supplement label, you position yourself as an educator — and IM8 as the obvious winner. Explain what a "proprietary blend" means (brands hide underdosed ingredients). Show the NSF Certified for Sport designation. Walk through IM8's label showing clinical dosing and full transparency. End: "This is why I trust IM8 when I don't trust most supplements."

Gemma's edge: You genuinely read labels. Your MRCS MRCGP after your name plus "I reviewed this label before recommending it" is the most credible version of this angle in IM8's entire creator community.

Skeptic-to-Believer Arc

Your Primary Angle

"I didn't think a greens powder could replace my whole supplement routine. I was wrong."

Open with your specific skepticism. Then explain the one thing that made you try it — the Mayo Clinic scientists, the NSF certification, the clinical trial data. Show the first sip. Describe the results honestly. The audience sees themselves in the hook. When a surgeon validates their skepticism and then overcomes it, they trust the conclusion far more than any lifestyle influencer.

Gemma's hook variant: "I'm a surgeon and GP. I'm the last person to recommend a supplement without reading the research. Here's why IM8 passed my filter."

The 16-to-1 Simplification

IM8's Top Performing Angle

"I used to recommend 16 different supplements to patients. Now I recommend one."

Visual: show a pile of pill bottles, capsules, powders — then introduce the single IM8 jar. Name the supplements it replaces. The B-roll "Pill Pile" (idea #28 from the Bible) is IM8's single highest-performing visual motif — film it every session.

Gemma's variant: Patient lens. "My patients come in with supplement drawers that look like a pharmacy. I've started showing them this instead."

30-Day Transformation Timeline

Highest-Performing Paid Ad Format

"What actually happens when you drink IM8 every day for 30 days? I tracked it."

Day 1 → Day 7 → Day 14 → Day 30. Feels like a documentary. Manages expectations. Day 7: "I stopped reaching for a second coffee at 2pm." Day 14: "Digestion noticeably better." Day 30: "Not going back." Use your clinical observation framing.

Cost Per Day Breakdown

Kills the Price Objection

"I calculated what my morning supplement routine was actually costing. The number shocked me."

Probiotic ~£33/mo, multivitamin ~£20/mo, greens powder ~£50/mo, magnesium ~£16/mo, B12 ~£12/mo = ~£131/mo. Compare to IM8 per month. "I'm saving money and taking fewer capsules." Reframes the price entirely.

Native Education — Notes App / Checklist

Highest Save Rate

"Symptoms of vitamin deficiencies most GPs see every week."

Text-only or Notes App screenshot format. Doesn't look like an ad. Drives saves and shares — the highest-intent signals. "Low energy that coffee doesn't fix / Skin that looks dull / Bloating after meals / Brain fog in the afternoon / Getting sick more often than you should. If you checked 3+, your body is probably missing key nutrients."

Gemma's GP lens makes this the most credible version possible — you see these patients every week.

Hyper-Growth Story

FOMO Angle

"How did this health brand hit $100M in less than a year without running a single TV ad?"

State the growth stat. Investigate the formula. Reveal: Mayo Clinic scientists, clinical dosing, NSF certification. Personal proof: "I tried it for 30 days." CTA. Taps into FOMO — people want to know what everyone else has already discovered.

Hooks Library 55 ready-to-use

These are sorted by angle. Pick the hook first — it determines the first 3 seconds, which determines whether the video lives or dies. Always film 3 versions of the same script with different hooks and test which performs best.

Gemma-Specific Hooks (Clinical Expert)

Angle 4 · Transparency

"I'm a surgeon and GP. I don't recommend supplements unless I've read the clinical data. Here's what made IM8 pass my filter."

Angle 3 · Skeptic

"Medical training makes you sceptical of supplement claims. So I spent a week reviewing IM8's ingredient list. Here's what I found."

Angle 4 · Transparency

"Most greens powders use proprietary blends to hide underdosed ingredients. As a GP I see this constantly. IM8 does something different."

Angle 1 · Simplification

"My patients come in with supplement drawers that look like a pharmacy. Here's what I tell them now."

Angle 6 · Native Education

"Symptoms of vitamin deficiency I see in clinic almost every week."

Angle 7 · Hyper-Growth

"I finally looked into why every athlete in my clinic is taking IM8. The science is actually impressive."

Angle 4 · Transparency

"I asked a nutritionist to review IM8's label with me. Here's what she said."

Angle 2 · Timeline

"I tracked my energy, digestion, and focus markers for 30 days on IM8. Here's the data."

Menopause Angle

"Why magnesium is so important for women in perimenopause — and why most magnesium supplements get the form completely wrong."

Clinical Data

"IM8 ran a 12-week randomised controlled trial. 95% energy improvement, 85% digestion improvement. I looked at the methodology."

Angle 1 — Simplification Hooks

Angle 1

"I used to take 16 supplements every morning. Now I take one."

Angle 1

"My supplement drawer used to look like a pharmacy. Not anymore."

Angle 1

"This single scoop replaced my entire morning supplement routine."

Angle 1

"I did the maths. 16 supplements vs. 1 scoop of IM8. The answer was obvious."

Angle 1

"POV: You just discovered you can replace 16 supplements with one."

Angle 1

"90+ ingredients. One scoop. This is the only supplement I take now."

Angle 2 — Timeline Hooks

Angle 2

"What happens to your body when you drink IM8 every day for 30 days?"

Angle 2

"Day 1 vs. Day 30 on IM8. Here is what actually changed."

Angle 2

"Week 1 felt like nothing. Week 4 felt like everything."

Angle 2

"Day 7: I stopped needing a second coffee. Day 14: My digestion changed. Day 30: I'm not stopping."

Angle 3 — Skeptic Hooks

Angle 3

"I rolled my eyes at IM8. Then I actually tried it."

Angle 3

"I thought it was just another greens powder. It is not."

Angle 3

"The supplement I told myself I would never buy."

Angle 3

"I'm not the kind of person who promotes supplements. Until now."

Angle 4 — Transparency Hooks

Angle 4

"Most supplements are lying to you. Here's how to tell the difference."

Angle 4

"What 'proprietary blend' actually means (and why it should scare you)."

Angle 4

"NSF Certified for Sport. Three words that changed how I buy supplements."

Angle 4

"Before you buy another supplement, watch this."

Angle 5 — Cost Breakdown Hooks

Angle 5

"IM8 is expensive. Until you do the maths."

Angle 5

"Probiotic + multivitamin + greens + B12 + magnesium = £130/month. Or just IM8."

Angle 5

"Cost per day breakdown: IM8 vs. my old routine. You will be surprised."

Angle 5

"How I cut my supplement spend in half without cutting any nutrients."

Angle 6 — Native Education Hooks

Angle 6

"Symptoms of vitamin deficiencies most people ignore."

Angle 6

"What your afternoon energy crash is actually telling you."

Angle 6

"The reason you're tired even after 8 hours of sleep."

Angle 6

"Red flags on a supplement label that most people miss."

Angle 7 — Hyper-Growth Story Hooks

Angle 7

"How did this health brand hit $100M in less than a year without running traditional TV ads?"

Angle 7

"I finally found out why every athlete I follow is suddenly drinking this."

Angle 7

"When a brand hits $100M in 11 months, you have to look at the formula. Here's what I found."

Angle 7

"The real reason David Beckham's supplement brand is taking over the internet."

New Top-Performing Platform Hooks (Spring 2026)

Trending

"If you're tired of buying 10 different supplements that taste like dirt, watch this."

Trending

"How I stopped hitting the 3pm wall at work without drinking more coffee."

Trending

"Stop gatekeeping good energy. Here's what I take every morning."

Trending

"The one habit I refuse to skip on a travel day."

The 100-Piece Content Map The maths

You do not need 100 unique ideas. You need 6 angles, a multiplication system, and a 4-hour weekly workflow.

Angles

×3

Scripts per angle

Core scripts

×5

Formats per script

90+

Pieces from 18 scripts

100

Total pieces

Source

Format

Pieces

6 angles × 3 video scripts

30–60 sec TikTok/Reels

18 videos

18 videos × 3 hook variations

Same script, different opening 3 seconds

54 variations

6 angles × 1 carousel each

5-slide Instagram Carousel

6 carousels

6 angles × 1 static post

Notes App / tweet-style

6 statics

6 angles × 2 Story sequences

3-slide Instagram/TikTok Stories

12 sequences

Top 4 performers

Paid ad dark post variations

4 paid ads

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Key insight from CreatorPulse Top 100

Every single video in the Top 100 has an A+ Hold Rate. The hook gets them in — but the pacing and visual changes keep them watching. Almost all videos fail at Cart and Checkout (most score D). The exceptions are doctor/educator angles — video #5 (TIMBIOHACKER_YOURFUTUREDOCTOR) scores Cart A+, Checkout B — the best-converting non-Beckham video in the entire list. That is your template.

B-Roll Bible — 50 Ideas Film these every session

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The #1 rule: something visual must change every 3 seconds

B-roll is not nice-to-have — it is the single most important editing decision you will make. A static talking head loses viewers every time against a video with dynamic visual cuts. Aim for 2–3 seconds per clip. Film everything in vertical (9:16). Slightly imperfect footage looks more authentic than over-produced content. You do NOT need a gimbal.

Category 1: Product Preparation & Ritual (Ideas 1–15) — Film every session

#	Shot	How to film	Priority
1	The Sachet Tear	Hold sachet at top, tear open with both hands in one clean motion. Eye level, close up. Keep the sound on — the tear is satisfying.	Essential
2	The Powder Pour — Slow & Close	Scoop or sachet above a clear glass, pour slowly. Film close enough to see colour and texture. White or light background so colour pops.	Essential
4	The Frother in Action	Drop frother in glass, hit button. Film the powder dissolving and frothing from above or side. Circular motion and colour change are visually compelling.	Essential
6	The Bottle Fill — Water Over Powder	Film from above as you pour cold water into the glass. Watch the powder lift and swirl. Use cold water for best visual effect — genuinely beautiful.	Essential
7	The Ice Drop	Drop ice cubes in one at a time. Sound, splash, colour contrast. Especially effective for Lemon + Orange and Mango + Passion Fruit flavours.	Essential
8	The Colour Reveal	Pour mixed IM8 into clear glass against a white background. Hold still 2–3 seconds. No movement. The Açaí Berry is a deep purple. The Mango Passion Fruit is warm amber. These colours sell the product before you say a word.	Essential
10	The First Sip — Straight On	Camera at eye level. Bring glass to lips, take a sip, lower it. Let your expression do the work. Genuine quiet reaction converts better than enthusiasm.	Essential
11	The First Sip — Side Profile	Same sip but filmed from the side. Shows jawline, the lift, the swallow. More cinematic. Alternate with straight-on across videos.	Essential
15	The Tub Label Close-Up	Hold tub and slowly rotate toward camera so label fills the frame. Pause on "NSF Certified for Sport," "90+ Ingredients," or the flavour name.	Essential
28	The Pill Pile	Pour various supplement capsules and pills onto a flat surface. Film from above. Then sweep them aside and replace with the IM8 scoop. IM8's single highest-performing visual motif.	Essential

Category 2: Lifestyle & Environment (Ideas 16–28)

#	Shot	How to film	Location
16	The Kitchen Counter Setup	Wide shot: IM8 tub, glass, frother on your counter. Natural window light. Nothing else on the counter. The "clean morning ritual" visual.	Home / Clinic
17	Morning Light Through the Window	Hold glass of IM8 up into golden hour light so it catches and glows. 2–3 seconds. No words needed.	Home
18	The Desk Setup	Your work desk with IM8 shaker front and centre. Film slightly above at an angle. Keyboard, notebook, shaker.	Clinic / NHS
19	The Gym Bag Reveal	Unzip gym bag, pull out IM8 tub or sachet. Film close so logo is visible. Positions IM8 as part of a serious training routine.	David Lloyd
20	The Mirror Check	Quick glance into bathroom mirror — dressed and ready, IM8 shaker in hand. Film in one second. "I'm ready for the day" signal.	David Lloyd changing room
21	The Car Dashboard	IM8 sachet or shaker in car cupholder. Film from passenger seat. Morning light through windscreen. The "one thing I won't skip" clip.	Car park
25	The Fridge Door	Open fridge, reveal pre-made glass or bottle of IM8 inside. Reach in and take it out. Normalises IM8 as a daily fixture.	Clinic kitchen
26	The Walk-and-Drink	Walk while drinking from IM8 shaker. Film slightly ahead of yourself, hand-held. Natural movement keeps retention higher than standing still.	David Lloyd / outside
27	The Supplement Drawer — Before & After	Open a drawer full of pill bottles and capsules. Cut to same drawer with just the IM8 tub. Visual payoff for the 16-to-1 angle.	Home / Clinic

Category 3: Ingredient & Credibility Close-Ups (Ideas 29–36)

#	Shot	How to film	Notes
29	The NSF Badge Close-Up	Find the NSF Certified for Sport logo on the tub. Film close, fill the frame. Hold 2–3 seconds. Use this clip when you say "NSF Certified" in your voiceover.	Pair with Angle 4
30	The Ingredient List Scroll	Hold tub and slowly scroll the label past the camera. Don't stop — the point is the length and volume. Use with "90+ ingredients" claim.	Pair with Angle 1 & 4
31	The Zero Proprietary Blends Reveal	Point to the label where each ingredient has its specific dose listed. Film your finger moving slowly across the dosages. Radical Transparency's key visual.	Pair with Angle 4
32	The Clinical Dosing Callout	Zoom in tightly on one specific ingredient — Magnesium Bisglycinate, Saffron Extract, or MSM — close enough that it fills the frame. Sync with voiceover about that ingredient.	High authority

Category 4: The Taste Moment (Ideas 35–40) — IM8's #1 Conversion Driver

#	Shot	How to film	Notes
35	The Taste Reaction — Eyes Only	Frame shot from nose up. Take the sip. Let eyes react — a slow, genuine close. No words. Just the eyes saying "yeah, that's actually good." Cinematic micro-moment.	Must film
37	The Pour Into Ice — Slow Motion	240fps slow motion (iPhone slo-mo). Water pouring over powder and ice. Colour bleeds into water and swirls around ice — genuinely beautiful. Holds attention 3–5 seconds.	Very visual
39	The Double-Take	Take a sip, pull glass away, look at it, take another sip. Non-verbal "wait, this is actually good." Short, unscripted, disarming. More persuasive than any words.	Must film

Category 5: Performance & Energy (Ideas 41–50) — David Lloyd Specific

#	Shot	How to film	Location
42	The Gym Arrival	Walking through the gym entrance or dropping bag at your bench. Shaker in hand. Positions IM8 as part of serious training prep.	David Lloyd entrance
43	The Workout B-Roll	10 seconds of raw workout footage — squats, padel shot, a rally. No narration. Cut back to talking head. Breaks visual monotony and signals physical credibility.	Padel courts / gym floor
46	The Post-Workout Stretch	Quad stretch or shoulder roll after workout, shaker visible on floor or bench nearby. IM8 as part of the cool-down, not just warm-up.	Gym floor / courts
47	The Morning Walk	Handheld footage walking outside — IM8 shaker in hand, swinging naturally. Natural motion keeps retention higher than standing still.	David Lloyd outdoor area
50	The Window Stare	Stand near a window, look out, film face in profile with natural light on one side. Calm, focused, ready. Opening B-roll for aspirational content.	Club room / spa

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Minimum B-roll checklist — 11 clips, 20 minutes of filming

Powder pour into glass · Frother mixing · Shaker shake · First sip (straight on) · First sip (side profile) · Tub label close-up · NSF badge close-up · Pill pile / supplement drawer · Sachet tear · Lifestyle context clip (gym, desk, kitchen) · Performance or energy clip. These 11 clips build a week of content.

Filming Locations Your specific spots

David Lloyd Derby

Padel Courts

Zeitgeist sport right now. Padel is elite, aspirational, active. Film: workout B-roll on court (#43), walking through entrance (#42), post-workout stretch (#46). Your daughter playing in the background is bonus social proof.

David Lloyd Derby

Club Room

Premium setting. Film: Window Stare (#50) with natural light, desk setup shot (#18) with IM8 shaker, walk-and-drink (#26) through the room. Morning lifestyle feel.

David Lloyd Derby

Gym Floor & Changing Room

Film: gym bag reveal (#19) at locker, mirror check (#20) in changing room, workout B-roll (#43). Keep it real — slightly imperfect footage looks more authentic.

David Lloyd Derby

Spa & Outdoor Garden

Beautiful backdrop for morning light shots. Hold IM8 glass into natural light (#17). Walk-and-drink in the outdoor area (#47). Aspirational without being fake.

DoctoriumGP Clinic

Consulting Room / Desk

High-credibility setting. Film: desk setup with IM8 shaker and medical notes visible (#18), label reading with clinical authority (#31, #32), supplement drawer before/after (#27). The clinic backdrop amplifies the doctor angle enormously.

DoctoriumGP Clinic

Clinic Kitchen

Morning ritual shots. Powder pour (#2), frother in action (#4), colour reveal (#8). Kitchen counter setup (#16). The white clinic environment makes the product colours pop beautifully.

NHS Clinic

Consulting Room

Optional — adds NHS credibility to the doctor angle. Desk setup shots. Angle 6 (Native Education — "things I see in NHS patients every week") filmed here could be your highest-converting educational video.

On the Go

Car / Travel

Car dashboard shot (#21) — IM8 sachet in cupholder, morning light through windscreen. One of the most powerful "I don't skip this" visuals. Film it next time you're parked up before clinic.

50 Content Concepts Pick from this list

These are proven formats. Use these directly or adapt with your clinical angle.

Fitness & Performance (Gemma-relevant)

The Silent Review

Mix, drink, nod. Text overlay only: "When the 90-ingredient formula actually tastes like Mango Passion Fruit." No words needed.

The "De-Influencing" Trend

"De-influencing you from buying separate BCAAs, probiotics, and multivitamins. Just buy this one." Film clearing a shelf of supplement bottles.

Padel Recovery

Post-padel stretch while drinking IM8. Highlight 1,000mg MSM for joint mobility and Tart Cherry for recovery. Very timely — padel is in the zeitgeist.

The 5 AM Club Reality

Raw footage: wake up tired, mix IM8, transition to energised at gym. Highlight 200mcg B12 methylcobalamin voiceover.

"Show Me Your Stack" Trend

Massive pile of pill bottles, sweep away, replace with one IM8 sachet. Text overlay: total cost of individual supplements vs. IM8.

The "If I Could Only Keep One"

If you had to keep one thing from your health routine, it's IM8. £2.61/serving vs. expensive equipment.

Lifestyle

The "Quiet Luxury" Morning

ASMR-style video of making IM8 in a nice glass with ice. Text: "Investing in your health is the ultimate luxury."

The Sunday Reset

Making a pitcher of IM8 for the fridge. IM8 tub, clean notebook, water bottle, candle. The "anchor of my reset routine" framing.

The "High Maintenance to be Low Maintenance" Routine

Taking IM8 so you don't have to worry about perfect nutrition the rest of the day. Very relatable for busy professionals and parents.

The "My Family Tried It" Trend

Partner's or child's genuine reaction to the Açaí + Mixed Berries flavour. Unscripted. Genuine reactions are more persuasive than any scripted claim.

Things I Wish I Knew at 30

"I wish I knew that taking 15 different vitamins was a waste of money — and that bioavailability of the form matters more than the headline number on the label."

The Travel Essentials

IM8 sachets next to a passport and carry-on. Shelf-stable probiotics angle. "I don't skip this when I travel."

Wellness & Clinical (Your Strongest Category)

The Longevity Protocol Breakdown

Discussing Mayo Clinic and NASA scientists behind the formula. CRT8™ Cell Renewal Complex. Cellular rejuvenation angle. Perfect for Dr Gemma Lewis branding.

Why Magnesium Form Matters

"Most magnesium supplements use oxide — the cheapest form. IM8 uses Bisglycinate. Here's why your GP should care about the difference." Directly in your wheelhouse. Video #58 in CreatorPulse is "WHYMAGNESIUMISIMPORTANTFORMENOPAUSE" — proof this angle performs.

The Gut-Brain Axis Deep Dive

10B CFU probiotics + Saffron Extract for mood. 4-tier gut system. Garden analogy: "A standard probiotic pill is one seed. IM8's gut system is the whole garden."

The Bioavailability Lesson

Why the form of the vitamin matters. B12 as Methylcobalamin vs. Cyanocobalamin. B6 as P5P vs. Pyridoxine HCl. "The locked door/key analogy" — the wrong form can't get in."

The "Read the Label" Challenge

Zoom in on IM8 label showing zero proprietary blends and clinical dosages. Show the finger moving across each ingredient dose. The Radical Transparency angle in visual form.

The Brain Fog Cure

75% clinical trial stat for sharper focus. Choline and Saffron Extract. "This is the most common complaint I hear in clinic after fatigue."

The NSF Certified Deep Dive

Why third-party testing matters for everyday people — not just professional athletes. 280+ banned substances tested. "If it's good enough for F1 drivers, it's good enough for your morning routine."

Perimenopause & Menopause Angle

"Why magnesium is so important for women in perimenopause" — your specific wheelhouse. Magnesium Bisglycinate, Saffron Extract for mood, B12 for energy, sleep support. IM8 is not marketed as a menopause supplement, but the ingredient profile strongly supports it.

The 10-Minute CapCut Workflow Edit faster

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Start with CapCut (free). If editing feels like a bottleneck, upgrade to SubMagic (£16/mo)

SubMagic auto-generates animated captions, adds B-roll suggestions, and applies professional styling. Entire edit takes under 5 minutes. It pays for itself in time saved within the first week.

Import & Fat Trim — 2 minutes

Cut dead weight: pauses, filler words ("um", "like", "so"), the moment you reached to turn the camera off. The edit should feel slightly faster than a normal conversation. If it feels comfortable at normal speed, it is probably too slow.

Auto-Caption Generation — 1 minute

Text → Auto Captions → Generate. Check "IM8" is transcribed correctly (may need manual correction). Fix numbers and ingredient names.

Caption Styling — 2 minutes

Place captions in the centre-middle of screen. Never bottom 20% (covered by platform UI) or top 15% (username). Bold font (Montserrat Bold or Proxima Nova). White text with black stroke. 3–5 words max per line. Use keyword highlight to colour "90+ ingredients" or "NSF Certified" in yellow.

B-Roll Overlays — 3 minutes

Drag B-roll clips onto timeline above main footage. Trim to 2–3 seconds each. Cut to B-roll at: "16 supplements" → pill pile; "taste" → first sip close-up; "ingredients" → jar label; "energy/performance" → gym/padel clip.

Audio Mix — 1 minute

Add background track at 5–8% volume — felt, not heard. Avoid lyrics. On TikTok, using a trending audio track (even at low volume) boosts discoverability. For the first sip moment: reduce background music to near-zero for 1–2 seconds, let the natural drink sound come through, then bring music back.

Final Check & Export — 1 minute

Does the hook land in 3 seconds? Captions in safe zone? Visual change every 3 seconds? First sip included? CTA screen visible at end (3-second text overlay)? Export: 1080p, 30fps, vertical 9:16 for both TikTok and Instagram Reels.

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The First Sip Rule — never cut away from this moment

IM8's taste is their biggest competitive advantage and their #1 conversion driver. When you take the first sip, reduce background music to near-zero, let the natural sound come through, then bring music back. Do not cut away. A genuine, quiet reaction ("yeah, that's good") converts far better than theatrical enthusiasm.

The 4-Hour Weekly Workflow Sustainable system

Day	Time	Task
Monday	1 hour	Open Claude/ChatGPT, paste Prompt 1 (Brain Initialization). Use Prompt 2 to generate 3 scripts for the week's angles. Use Prompt 4 to multiply each into 10 formats. Save everything to a Google Doc.
Tuesday	1.5 hours	Batch film all 3 video scripts back-to-back at David Lloyd or clinic. Change shirt between videos so they look like different days. Film extra B-roll: mixing, first sip, jar on counter, padel/gym clips.
Wednesday	1 hour	Edit all 3 videos in CapCut (10 mins each). Add text overlays. Add trending audio at low volume. Export. Create carousels and static posts from Monday's copy.
Thursday	30 mins	Schedule everything using Buffer or Later. Load videos, carousels, and statics for the next 7 days. Pin your discount code as top comment on every TikTok.
Friday	30 mins	Review last week's performance. Track Watch Time % on TikTok, Saves on Instagram. Note the top-performing hook and angle. Feed data back into Monday's AI session: "Last week the [angle] got the most saves. Generate 3 more scripts expanding on that."

Platform Strategy

TikTok — 3x per week

Use trending audio at low volume. Plain white text overlays (not fancy graphics). CTA: "Comment IM8 below and I'll DM you my discount code" — triggers comment engagement and pushes the video further in the algorithm.

Instagram Reels — 3–5x per week

Reels with strong hooks in first 3 seconds get pushed to Explore. Carousels get saved more than any other format — saves are the most valuable signal on Instagram.

Instagram Stories — daily

Poll sticker: "Which would you rather: 16 pills or 1 scoop?" Question sticker: "What supplements are you currently taking?" Stories build the relationship that converts followers into buyers. Link sticker directly to your affiliate link.

AI Prompts — Copy & Paste Use in Claude or ChatGPT

Prompt 1 — Brain Initialization (paste this first, every session)

Act as an expert direct-response copywriter and social media strategist specialising in health and wellness D2C brands. I am an affiliate for IM8 Health. My target audience is: health-conscious adults interested in longevity, energy, performance, and gut health. Also women in perimenopause and menopause. My persona: Dr Gemma Lewis MRCS MRCGP — surgeon turned GP, Clinical Director of DoctoriumGP. Evidence-based. Sceptical of marketing claims. Recommends things I've personally reviewed. My tone: direct, clinical authority without being cold. Real person talking, not a brand. About IM8: Premium all-in-one daily supplement co-founded by David Beckham. Contains 90+ clinically dosed nutrients. NSF Certified for Sport. Formulated with Mayo Clinic, Cedars-Sinai, and NASA scientists. Replaces 16 supplements. Own clinical trial data: 95% energy improvement, 85% digestion improvement in 12-week RCT. My discount code: DOCTORIUM10 (10% off for followers) Key compliance rule: Never use the words 'cure,' 'treat,' 'heal,' or 'prevent disease.' Use 'supports,' 'helps maintain,' and 'formulated with clinically studied ingredients' instead. Confirm you understand by replying: 'IM8 Content Machine ready.'

Prompt 2 — Core Script Generator

Generate a 45–60 second video script for TikTok/Instagram Reels using the [INSERT ANGLE NAME] framework. The script must include: 1. A visual hook (what is on screen in the first 3 seconds) 2. A spoken hook (the first words out of my mouth) 3. The body (the story, education, or comparison — 30–40 seconds) 4. The first sip moment (I mix and drink IM8 on camera) 5. A soft CTA ('Link in bio for my discount code DOCTORIUM10' or 'Comment IM8 and I'll DM you the link') Make it sound like a real doctor talking, not a brand. No buzzwords. No corporate language. Short sentences.

Prompt 3 — Hook Variation Generator (3 testable versions from 1 script)

Take the script above and rewrite just the opening 3 seconds (the hook) in three different ways: 1. A curiosity hook (makes them want to keep watching to find out something) 2. A pain-point hook (calls out a specific frustration they already feel) 3. A bold claim hook (makes a surprising or counterintuitive statement) Keep the rest of the script identical. I want to test which hook drives the highest watch time.

Prompt 4 — The 10x Multiplier (1 script → 10 pieces)

Take the script above and repurpose it into the following 10 formats: 1. A 5-slide Instagram Carousel (headline + 3 body slides + CTA slide) 2. A Notes App screenshot static ad (plain text, looks native) 3. A tweet-style text post (under 280 characters, punchy) 4. Three 15-second Instagram Story slides with a poll sticker idea on slide 3 5. A long-form educational caption for a lifestyle photo (200–300 words) 6. A ManyChat trigger caption (e.g., 'Comment IM8 below and I'll send you my discount code') Maintain the same core message across all formats. Keep all claims compliant.

Prompt 5 — Paid Ad Converter

Take my top-performing organic video script and rewrite it as a paid ad dark post for Meta/TikTok. Changes to make: 1. Make the hook even more direct and scroll-stopping 2. Add a clear value proposition in the first 5 seconds 3. Include a stronger CTA with urgency ('Shop now,' 'Get 10% off today with code DOCTORIUM10') 4. Add the FDA disclaimer at the end: "These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." Keep it under 30 seconds for cold traffic. Keep all claims compliant.

Prompt 6 — Anti-Robot Quality Check

Review the content below and rewrite any sentences that sound like AI wrote them. Specifically: - Remove any sentence that starts with 'In today's world…' or 'In conclusion…' - Replace any word that sounds clinical or corporate (utilize, leverage, optimize, facilitate) - Make sure every sentence sounds like something a real GP would actually say out loud - If there are any health claims that use the words 'cure,' 'treat,' 'heal,' or 'prevent,' flag them and suggest compliant alternatives [PASTE YOUR CONTENT HERE]

Compliance Table Critical — Meta will reject non-compliant ads

NEVER SAY THIS (will get banned)

ALWAYS SAY THIS INSTEAD

"Cured my bloating"

"Supports healthy digestion"

"Fixed my chronic fatigue"

"Helps maintain sustained energy levels"

"Treats inflammation"

"Supports cellular health and recovery"

"Clinically proven to cure…"

"Formulated with clinically studied ingredients"

"The only supplement you need"

"Replaces 16 daily supplements in one scoop"

"Heals your gut"

"Supports a healthy gut microbiome"

"Boosts your immune system"

"Supports immune function"

"Fixes hormone imbalance"

"Formulated with nutrients that support hormonal health"

Required disclaimer for all paid ads

"These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."

General rules

Always tag @im8health in posts or captions
Mention your unique code in both video AND caption
Pin a comment with your code on every TikTok
Focus on energy, physical performance, endurance, recovery
Use specific ingredient names: "Magnesium Bisglycinate," not just "Magnesium"
Highlight the accessibility investment angle ("replaces 16 supplements, saving you money")

DON'T

Mention competitor brands by name (AG1, Huel, Bloom) — use "other greens powders"
Make medical claims ("cures," "prevents disease")
Use a boring whiteboard format — keep videos dynamic and active
Focus on niche topics with low search volume — keep appeal broad

@doctoriumwellness Accounts Both live

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These accounts are dedicated to affiliate content — IM8 gets rights to reuse and boost

Because IM8 reserves the right to boost and repurpose creator content, we've set up @doctoriumwellness as a standalone channel rather than putting this on DoctoriumGP or your personal account. This also becomes a long-term affiliate channel for Nuchido (DOCTORIUM20), GlycanAge, Ultrahuman, Oura and other longevity/wellness brands.

Instagram

@doctoriumwellness

Live. Add Gemma headshot as profile pic. Bio link = affiliate link.

TikTok

@doctorium.wellnes

Live. Note: username is truncated (missing final 's') — fix when possible. Affiliate link added to bio.

Gmail

doctoriumwellness@gmail.com

Account email for both platforms

Pending actions on accounts

Replace placeholder profile picture with Gemma headshot on both accounts

Both platforms. A professional headshot (not necessarily clinical attire — David Lloyd or smart-casual works well) builds trust and drives follows.

Fix TikTok username (@doctorium.wellnes → @doctorium.wellness)

Missing final 's' — try to change in TikTok settings. Username changes may be subject to a cooldown period.

Update Instagram and TikTok bios with "Dr Gemma Lewis MRCS MRCGP" credential line

The credentials in the bio are the hook before anyone even watches a video. "GP & Surgeon. Evidence-based health & longevity. Use code DOCTORIUM10 for 10% off IM8."

Flavour Descriptions For taste content

Açaí + Mixed Berries

Earthy undertones, subtle tartness, a hint of chocolate, and a smooth berry finish. Deep purple colour — visually striking against any background.

Lemon + Orange

Tangy lemon and sweet orange, refreshing zest, sun-kissed aroma, and a clean, uplifting finish. Works brilliantly for Ice Drop (#7) and Glass Condensation (#38) B-roll.

Mango + Passion Fruit

Tropical, lush mango sweetness, a lively passion fruit kick, and a smooth finish. Warm amber colour. Beautiful in slow-motion pour B-roll (#37).

CTA Scripts Use these exactly

Standard CTA (video)

"Hit the link in my bio and use code DOCTORIUM10 for 10% off your first order."

ManyChat CTA (drives algorithm)

"Comment 'IM8' below and I'll DM you my discount code and the link." [Set up ManyChat auto-reply for any comment containing "IM8"]

Saves CTA (Instagram carousels)

"Save this if you want to try IM8 — I've got the link and 10% off code in my bio."

Stories CTA

Use Link Sticker pointing to your affiliate link. Write your code in large text on screen: "DOCTORIUM10 = 10% off"

Credentials Use these

Earnings Breakdown Money

5 Immediate Actions Do these first

Your Archetype Clinical Expert

Brand Facts You Must Know Memorise these

Key Ambassadors — Use Their Stories

Key Ingredients to Name-Drop Be specific

The 7 Content Angles Master these

Hooks Library 55 ready-to-use

Gemma-Specific Hooks (Clinical Expert)

Angle 1 — Simplification Hooks

Angle 2 — Timeline Hooks

Angle 3 — Skeptic Hooks

Angle 4 — Transparency Hooks

Angle 5 — Cost Breakdown Hooks

Angle 6 — Native Education Hooks

Angle 7 — Hyper-Growth Story Hooks

New Top-Performing Platform Hooks (Spring 2026)

The 100-Piece Content Map The maths

B-Roll Bible — 50 Ideas Film these every session

Category 1: Product Preparation & Ritual (Ideas 1–15) — Film every session

Category 2: Lifestyle & Environment (Ideas 16–28)

Category 3: Ingredient & Credibility Close-Ups (Ideas 29–36)

Category 4: The Taste Moment (Ideas 35–40) — IM8's #1 Conversion Driver

Category 5: Performance & Energy (Ideas 41–50) — David Lloyd Specific

Filming Locations Your specific spots

50 Content Concepts Pick from this list

Fitness & Performance (Gemma-relevant)

Lifestyle

Wellness & Clinical (Your Strongest Category)

The 10-Minute CapCut Workflow Edit faster

The 4-Hour Weekly Workflow Sustainable system

Platform Strategy

AI Prompts — Copy & Paste Use in Claude or ChatGPT

Compliance Table Critical — Meta will reject non-compliant ads

General rules

Trustpilot Testimonials to Weave In Use in captions & scripts

@doctoriumwellness Accounts Both live

Pending actions on accounts

Flavour Descriptions For taste content

CTA Scripts Use these exactly